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Jollibee Case Study

This document contains 5 questions about Jollibee Food Corporation's performance and strategies. The questions evaluate JFC's success in the Philippines, whether adding new brands leverages or dilutes the original Jollibee concept, the attributes people look for in fast food restaurants and if they match their favorite establishment, JFC's international performance and ability to transfer core competencies abroad, and whether Jollibee should continue international expansion or focus only on the Philippines.

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Syed Yusuf Saadat
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4K views

Jollibee Case Study

This document contains 5 questions about Jollibee Food Corporation's performance and strategies. The questions evaluate JFC's success in the Philippines, whether adding new brands leverages or dilutes the original Jollibee concept, the attributes people look for in fast food restaurants and if they match their favorite establishment, JFC's international performance and ability to transfer core competencies abroad, and whether Jollibee should continue international expansion or focus only on the Philippines.

Uploaded by

Syed Yusuf Saadat
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Question 1 Evaluate Jollibee Food Corporations performance in the Philippines.

What are the secrets of its success in terms of marketing, operations, and human resource strategies? Question 2 In what ways does JFCs strategy of adding new brands leverage or dilute the strengths of the original Jollibee concept? Question 3 What rational and emotional attributes do you look for in a fast-food restaurant? Do these attributes fit your favorite food establishment in your country? Question 4 Evaluate JFCs performance overseas. To what extent can the company transfer its core competency to its international operations? Should it modify its consumer-driven strategies to suit foreign markets, even if that means Jollibee becomes much less Philippine in nature? Question 5 Should Jollibee continue in its efforts to go international or concentrate on expanding and consolidating its foothold in the Philippines only? Why?

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