Every Can Counts Opens “Cans for Cash” Circularity Center in Greenville, Mississippi on Earth Day

April 22, 2025

The city of Greenville, Mississippi along with Every Can Counts U.S. and Replenysh opened a new community-driven recycling program to increase the recovery of aluminum beverage cans.

Every Can Counts Opens “Cans for Cash” Circularity Center in Greenville, Mississippi on Earth Day

GREENVILLE, MS — April 22, 2025 — The city of Greenville, Mississippi along with Every Can Counts U.S. and Replenysh opened a new community-driven recycling program to increase the recovery of aluminum beverage cans.

The Every Can Counts “Cans for Cash” Circularity Center is the second location nationwide and the first in Mississippi, thanks to a partnership with the Mississippi River Cities and Towns Initiative (MRCTI). Cans for Cash launched its first site on America Recycles Day in Blytheville, Arkansas. The program targets communities with limited or no access to recycling along America’s major waterways, including the banks of the Mississippi River.

“Thanks to the collaboration of MRCTI, Replenysh, and Every Can Counts, Greenville is proud to be the first city in Mississippi to launch the self-sustaining Cans for Cash Circularity Center,” said Greenville Mayor Errick D. Simmons. “This center serves as a model for future recycling efforts, generating funds to support ongoing sustainability initiatives in our community. Earth Day is a momentous day for Greenville, and I look forward to the positive impact this initiative will have on our city and the environment.”

The Cans for Cash program incentivizes aluminum beverage can recycling while reducing litter and landfill waste. The goal of the program is to enhance local communities and provide direct digital payouts for participants who recycle used beverage cans (UBCs).

“This is an impact-driven program to increase aluminum beverage can recycling along the banks of the Mississippi River,” said Scott Breen, Senior Vice President of Sustainability at Can Manufacturers Institute, the association supporting the Every Can Counts U.S. chapter. “On Earth Day, we celebrate this innovative recycling model, which leverages the power of technology, community engagement, and the high market value of used aluminum beverage cans, with direct payouts for the program’s participants."

Residents in Greenville who drop off empty aluminum beverage cans at the Circularity Center will receive a digital payment of $0.30 per pound for cans. Rates vary by community and are subject to change based on the market value of scrap aluminum. Additional revenue from the scrap value will go to the city to support local community efforts.

“Many communities today are underserved by recycling and are looking for a solution they can trust. We are excited to be working with Every Can Counts as the circularity partner to provide much-needed recycling infrastructure to cities and their residents,” said Mark Armen, Founder and CEO at Replenysh. “The City of Greenville can now leverage our tools and network to monetize materials and drive value to residents in a new way. We are excited to expand the Cans for Cash Circularity Centers to Mississippi to capture even more aluminum beverage cans for recycling.”

The Cans for Cash Circularity Center is located at 1512 US-82, Greenville, MS 38701 and will operate from Monday-Friday 3 p.m. - 6 p.m. (CST) and Saturday 7 a.m. - 1 p.m. (CST). Hours are subject to change. To make sure materials are accepted for recycling, participants must:

Clean and empty all used aluminum beverage cans. All cans dropped off at the site must be cleaned and emptied. There is no need to remove tabs.
Separate used aluminum beverage cans from PET #1 plastic bottles. Community members can bring empty and clean PET #1 plastic bottles for recycling; however, payment will only be provided for empty UBCs.

Greenville residents who drop off UBCs will receive payment from the Cans for Cash Circularity Center after being weighed on-site. A digital receipt will be emailed to each participant detailing the total amount, with the ability to receive the money in several ways including digital gift card, PayPal, or direct deposit to a bank account. The process eliminates the handling of cash and makes for a safe, secure, and efficient process for transactions.

Are ads getting in your way? Register for Ad-free pages and live data.