Best new Samsung TVs – Picked by experts

Like its other devices, Samsung TVs get a refresh every year as well. If you're in the market for a new model and are looking to find the best new Samsung TVs, out expert reviewers have put together this list to make it easier for you to find a model that fits your needs the best.

Our Best New Samsung TVs List

1. Samsung S95F OLED (2025)

2025's flagship OLED model brings higher brightness, improved anti-reflection technology, better performance, a higher refresh rate, and more advanced AI capabilities. The 4K OLED panel provides a 165Hz variable refresh rate with HDR10 and HDR10+ support.

Color reproduction is always a strong point of Samsung's OLED TVs and the S95F is no different. Our reviewers appreciate the lifelike color reproduction and makes content appear true to life. The refresh rate improvement also help elevate the gaming experience on this TV. Samsung is offering the S95F (2025) in 55-inch, 65-inch, 77-inch, and 83-inch sizes with prices starting at $2,299.

Buy the Samsung S95F OLED

2. Samsung QN990F 8K Neo QLED (2025)

Neo QLED TVs are among the best new Samsung TVs that are launched every year. Samsung has revamped the lineup for 2025 with the QN990F, the latest offering in this remarkable series. It boasts a mini LED panel that has 8K resolution with a 120Hz refresh rate, while the same TV hits 240Hz in 4K mode. The Glare Free coating reduces reflections significantly while thousands of backlight zones contribute to the TV's rich color profile. Samsung has equipped it with the NQ8 AI Gen3 processor with more AI features and faster processing. These features include AI Auto Game Mode, AI Upscaling Pro, AI Motion Enhancer Pro, Click To Search, and more.

What our expert reviews really like about this TV is the fact that the excellence in picture quality and clarity remains unmatched. Samsung's chipset and the upscaling software deserves an honorable mention as well since it can pretty much upscale anything to 8K. Samsung's QN990F Neo QLED 8K TV is now available for purchase in 65-inch, 75-inch, 85-inch sizes, and 98-inch sizes with prices starting at $5,499.

Buy the Samsung QN990F 8K Neo QLED TV

3. The Frame Pro (2025)

Samsung's The Frame series has been around for some time now and the company expanded it in 2025 with the addition of the Frame Pro. This is a more premium iteration of Samsung's beloved lifestyle TV which brings over some features from Samsung's exclusive Neo QLED TV lineup. It's equipped with a QLED panel that has a Mini LED backlight, delivering 4K resolution at 144Hz refresh rate.

the remarkable design of this TV, as its extremely slim profile makes it appear more like canvas on a wall. The Anti Glare matte finish goes a long way in improving the viewing experience so that glare and light reflections don't compromise it. The TV's AI capabilities, particularly the ability to upscale content, work great. Multi-View, a feature that lets you display content from two sources simultaneously, is another feature the reviewers really liked. The Frame Pro is available in 65-inch, 75-inch, and 85-inch sizes with prices starting at $2,199.

Buy the Samsung Frame Pro (2025)

4. Samsung S95D OLED (2024)

The outgoing models from 2024 deserve an honorable mention on this list as they're still quite capable TVs with performance not that far off from the 2025 models. Besides, it's now possible to score them at significant discount, which makes them great options for customers who just can't resist a deal. The Samsung S95D OLED has a 4K QD-OLED panel with a 144Hz variable refresh rate, which changes between 48-120Hz when a gaming console is hooked up. What our reviewers particularly like is the near-perfect color reproduction in HDR, providing a vibrant viewing experience with life-like colors. Add to that the general high-quality of the panel, and its various other features, this is definitely going to be a worthy addition to your living space.

The Samsung S95D OLED (2024) is available in 55-inch, 65-inch, and 77-inch sizes with prices starting at $1,899 when discounted.

Buy the Samsung S95D OLED (2024)

5. Samsung S90D OLED (2024)

Think of the Samsung S90D as providing the best of both worlds, as it doesn't have the higher price tag of the S95D models or the fewer features of the entry-level S85D. The S90D was widely regarded as one of Samsung's best TVs for 2024, and our experts tend to agree. It has a 4K QD-OLED panel with a 144Hz refresh rate. There's an anti-reflective coating on the panel to minimize glare and reflections. There are a whole host of features on this TV, including its ability to upscale non-4K content to 4K resolution.

What the SamMobile experts loved after testing this TV was that it displays high color greater than most conventional OLED TVs, which is a big plus, as this enables the TV to provide a far better viewing experience. It's really tough to beat the viewing experience and quality that this TV provides at its price point, which is why it's been on top of many best Samsung TV lists ever since it came out earlier this year. The Samsung S90D OLED is available in 42-inch, 48-inch, 55-inch, 65-inch, 77-inch, and 83-inch with prices starting at $899 when discounted.

Buy the Samsung S90D OLED (2024)