Kellanova Partners with Wendy’s to Reimagine Famous Dessert with Launch of Pop-Tarts Strawberry Frosty Fusion Apr 15, 2025

Kellanova is elevating the dessert experience by teaming up with Wendy's® to enhance one of the QSR chain's most beloved frozen treats. Wendy's® is reimagining the famous Frosty with new ways to experience the beloved frozen treat. Fans can enjoy a fresh take on Frosty with the introduction of Frosty Swirls™, which feature new sauces, and Frosty Fusions™, which includes sauces and various sweet treats like Pop-Tarts® expertly blended together. Frosty Swirls™ will be available nationwide April 15 and Frosty Fusions™ will follow with nationwide availability beginning May 12.

Frosty Fusions™, launching nationwide May 12, offers consumers the chance to add a sauce and mix-ins for extra flavor to the silky smooth Vanilla or Chocolate Frosty. There are three flavor options with the Frosty Fusions:

• Pop-Tarts® Strawberry Frosty Fusion™ is the first time this beloved snacking staple is officially offered as a mix-in for a frozen dessert in the QSR industry, combining Wendy's Frosty and sweet strawberry sauce with chunks of strawberry Pop-Tarts® Crunchy Poppers pieces.

• OREO® Brownie Frosty Fusion^™ features the classic Frosty swirled with the chocolatey Brownie Batter sauce mixed with perfectly crunchy OREO® cookie pieces.
• Caramel Crunch Frosty Fusion™ blends the classic Frosty with crunchy toffee pieces and a sweet caramel sauce.

"Fans of both Wendy's and Pop-Tarts are in for a Crazy Good treat. The new Pop-Tarts® Strawberry Frosty Fusion™ is taking flavor to new places by bringing the instantly recognizable flavor of Strawberry Pop-Tarts to the iconic creamy and smooth Frosty," said Jessica Waller, General Manager, Kellanova Away From Home. "We're always exploring creative ways to reimagine our beloved brands and deliver unexpected experiences to our partners in foodservice. Partnering with Wendy's to reimagine one of the most iconic treats in the QSR industry is exactly what Pop-Tarts does - challenging conventions to turn everyday moments into something unexpected and fun."

With Kellanova brands like Pop-Tarts® joining forces with Wendy's Frosty, dessert lovers everywhere have a whole new reason to indulge. Find your nearest Wendy's location using the Wendy's Store Finder and experience the next evolution of Frosty today.