Creating a double-tick is just fine. It works the same as the backslash-tick syntax. From the PostgreSQL docs:
The fact that string constants are bound by single quotes presents an obvious semantic problem, however, in that if the sequence itself contains a single quote, the literal bounds of the constant are made ambiguous. To escape (make literal) a single quote within the string, you may type two adjacent single quotes. The parser will interpret the two adjacent single quotes within the string constant as a single, literal single quote. PostgreSQL will also allow single quotes to be embedded by using a C-style backslash.
