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Ace Marketer Lauren Vaccarello & Peak XV’s Pieter Kemps on the Art of Brand Storytelling
Lauren Vaccarello, Chief Marketing Officer at WEKA, chats with Peak XV’s Pieter Kemps about her results-driven approach to marketing, digital campaigns, and brand storytelling. Drawing on her extensive experience at global enterprises like Salesforce, Lauren talks about how companies can create brand narratives, hiring strategies, and leverage AI as a resource.
She discusses the right time to announce a new product, setting monumental goals, and how to achieve them. This conversation was recorded during our Surge 09 US immersion in February 2024.
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