Survey Report

State of AI in Retail and CPG

The 2025 survey identifies key AI trends being adopted in retail and CPG institutions around the world.

See What’s Included in This Report

NVIDIA’s second annual State of AI in Retail and CPG survey report—with hundreds of responses from industry professionals—provides insights into the adoption and investment of AI, the specific adoption of generative AI, the top use cases and challenges, and how the industry is using AI in the supply chain.

AI Impact and Investment

Discover the benefits of AI and how the industry is integrating it into digital retail, the supply chain, physical store management, and more.

Generative AI

Learn how the industry is embracing generative AI and what use cases they’re investing in.

Trends for AI in Retail

Explore how companies are investing in AI, the impact and return on investment they’re seeing, and the challenges they’re facing when adopting and implementing AI.

Intelligent Supply Chain

Understand how companies are addressing supply chain challenges with AI to increase efficiency and reduce costs.

Key Findings

89%

of respondents said that they’re either actively using AI in their operations or assessing AI projects in trials and pilots (up from 82% in 2023).

87%

of respondents said that AI has had a positive impact on their annual revenue.

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