Redefining Auto Innovation with AI and Digitalization

Rimac, BMW Group, Katana

Introduction

Transforming the Automotive Industry

From designing and visualizing vehicles to training autonomous vehicles and creating immersive virtual showrooms, NVIDIA AI, Omniverse™ and accelerated computing are driving innovation at every stage. Generative AI and simulation accelerate design and engineering, streamline manufacturing operations in the factory, and power AI agents driven by large language models—transforming customer service and repair.

Accelerating AV Development with Omniverse and Cosmos

Watch how NVIDIA Omniverse and Cosmos are enabling developers to build the next generation of end-to-end autonomy.

Use Cases

From Design to Self-Driving

Design and Visualization

Reimagine what’s next—from initial concepts to seamless collaboration and final designs.

Photorealistic rendering lets designers take advantage of real-time, physically accurate visualizations. With NVIDIA RTX™, design teams can iterate quickly to explore ideas and bring amazing products to life.

Kia Motors

Engineering Simulation

Accelerate, visualize, and deploy AI in computer-aided engineering workflows.

Designers, engineers, and simulation experts can rapidly analyze and solve complex problems in structural mechanics (FEA), computational fluid dynamics (CFD), and computational electromechanics (CEM) with GPU-accelerated hardware and software tools.

Engineering Simulation

Industrial Digital Twin

Create accurate virtual representations powered by NVIDIA Omniverse Enterprise.

Physically accurate, precision-timed digital twins are the key to unlocking operational efficiencies for industrial applications such as automotive factory and warehouse design, logistics, and distribution. These solutions deliver enhanced predictive analysis, software, and process automation that maximize productivity and help maintain faultless operation. With NVIDIA Omniverse Enterprise and NVIDIA OVX™, automakers can quickly develop and operate complex, AI-enabled digital twins.

Industrial Digital Twin

Virtual Showrooms and Car Configurators

Offer photoreal, interactive content for personal retail experiences.

As the buying experience migrates from physical retail spaces to online, dealerships need immersive technologies to bring the vehicle to the customer. These technologies make the online car research experience more interactive and bridge the gap between digital and physical. Immersive technologies for the automotive industry include online car configurators, 3D visualizations of vehicles, demonstration of cars in augmented reality, and virtual test drives.

Virtual Showrooms and Car Configurators

Generative AI

From manufacturing to testing AVs, learn how generative AI is transforming the industry.

Generative AI with large language models is revolutionizing the automotive industry by streamlining vehicle design and manufacturing through scenario generation and digital twins, accelerating self-driving technology development through end to end models and synthetic data generation, enhancing in-cabin experiences through advanced voice assistants and increasing efficiencies in the enterprise through sales and employee chatbots.

Intelligent Assistants

Autonomous Vehicles

Accelerating the future of autonomous vehicles from cloud to car

NVIDIA is redefining autonomous vehicles (AV) with its three-computer solution. AI models are trained on NVIDIA DGX™ to tackle complex driving scenarios, while NVIDIA Omniverse™ with Cosmos™ simulate diverse physically-based environments to test and validate AV systems. In the vehicle, NVIDIA DRIVE AGX™ enables safe, real-time decision-making on the road. NVIDIA Halos extends this safety-first approach by providing guardrails across simulation, training, and deployment, setting a new industry-leading standard.

Autonomous Driving
Visual showing NVIDIA Halos Safety System

NVIDIA Halos: A Full-Stack Comprehensive Safety System

Over 15,000 engineering years invested in AV safety have led to the NVIDIA Halos for autonomous vehicle safety, from the cloud to the car. It unifies vehicle architecture, AI models, chips, software, tools, and services to ensure the safe development of AVs.

Real-World Impact

Learn how automakers are adopting NVIDIA technology to shape the future of mobility.

News and Events

Explore the Latest News in the Automotive Industry

NVIDIA Builds World’s First Industrial AI Cloud to Advance European Manufacturing

Announcing a $500 million investment to build the world’s first industrial AI cloud for European manufacturers, powered by NVIDIA RTX PRO Servers and NVIDIA DGX B200 systems.

General Motors and NVIDIA Collaborate on AI for Next-Gen Vehicle Experience and Manufacturing

Discover how the largest U.S. automaker will build next-generation vehicles, factories and robots using AI, simulation and accelerated computing.

Siemens and NVIDIA Expand Partnership to Accelerate AI Capabilities in Manufacturing

Siemens and NVIDIA announced an expansion of their partnership to accelerate the next era of industrial AI and digitalization and enable the factory of the future.

Ensuring Safe Autonomous Driving With NVIDIA Halos

Discover how NVIDIA DRIVE, built on the Halos safety system, lets developers build safe autonomous vehicles with diverse software stacks and sensors, and redundant computers.

NVIDIA Research Breakthroughs at CVPR 2025

See the groundbreaking research that led to NVIDIA winning the End-to-End Autonomous Driving Challenge for the second year in a row.

Mapless Driving: AI Powered Autonomy at Urban Scale

In this episode of DRIVE Labs, we’ll explore NVIDIA innovations that enhance mapless driving by removing information bottlenecks, improving task accuracy, and accelerating model training and inference times.

GTC 2025 Automotive Wrap Up

In this recap video, we highlight how NVIDIA is driving the future of autonomous vehicles.

NVIDIA Halos: Safety System for AV Development

Learn how NVIDIA Halos is a comprehensive safety system that brings together NVIDIA’s automotive hardware and software safety solutions with cutting-edge AI research.

Accelerating AV Development With NVIDIA Omniverse and Cosmos

Watch how NVIDIA Omniverse and  NVIDIA Cosmos enable developers to build the next generation of end-to-end autonomy.

Introducing NVIDIA DGX Spark

DGX Spark brings the power of NVIDIA Grace Blackwell™ to developer desktops. The GB10 Superchip, combined with 128 GB of unified system memory, lets AI researchers, data scientists, and students work with AI models locally with up to 200 billion parameters.

DGX Cloud

NVIDIA Omniverse Now Available on DGX Cloud

NVIDIA Omniverse on DGX Cloud is a fully managed platform that enables the simple and scalable deployment of streamed industrial digitalization and physical AI simulation applications.

Partners

Automotive Ecosystem

Resources

Breakthroughs in AI, Accelerated Computing, and Beyond

Getting Started with Deep Learning

Learn how deep learning works through hands-on exercises in computer vision and natural language processing. You’ll train deep learning models from scratch, learning tools and tricks to achieve highly accurate results. You’ll also learn to leverage freely available, state-of-the-art pre-trained models to save time and get your deep learning application up and running quickly.

Building Conversational AI Applications

Learn how to quickly build and deploy production quality conversational AI applications with real-time transcription and natural language processing (NLP) capabilities.

NVIDIA Developer Program

Get access to free SDKs, training, and technical resources to successfully build applications on all NVIDIA technology platforms by joining our Developer Program.

NVIDIA Inception for Startups

Accelerate your startup by joining the NVIDIA Inception Program. It provides over 13,000 cutting-edge startups worldwide with critical go-to-market support, technical expertise, training, and introductions to funding opportunities.

NVIDIA Deep Learning Institute

Develop and master the skills you need in AI, HPC, and the metaverse through the NVIDIA Deep Learning Institute (DLI). Choose from a catalog of over 80 self-paced courses and instructor-led workshops.

Get Started

Automotive News

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