Meta Confirms Ray Ban Smart Glasses Will Be Launching Soon In India: Expected Price, Features
Meta Ray Ban smart glasses have been available in the US and parts of Europe since 2023 but now the company plans to launch in India as well.
Meta has confirmed that the popular Ray Ban smart glasses will be coming soon to markets like India, UAE and Mexico. The company has not shared any more details about the Ray Ban smart glasses availability or expected price in India but the news itself suggests Meta is now ready to take the product to more consumers.
Meta has been selling the smart glasses since its debut in September 2023 but most limited to the US and some parts of Europe. The company has also used the AI model to integrate more features into the wearable in the last few months, in addition to allowing people to capture visuals using the built-in camera on the smart glasses.
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Meta Ray Ban Smart Glasses India Launch: What We Know
Meta Ray Ban smart glasses India launch should happen before the end of 2025 and the price in India could become a challenge if the company decides to include heavy taxes of importing the product. Going by the usual trends, the Meta Ray Ban Smart Glasses in India could be priced around Rs 35,000 to Rs 40,000 which takes the product to the ultra-premium category in the country.
Having said that, we don’t see Meta cater to the general audience with the smart glasses, and even if it gets around 1 percent of the premium segment, the company might feel vindicated by its decision to launch in India.
Meta Ray Ban Smart Glasses: What Features You Get
Now that we have talked about the Meta Ray Ban glasses expected price in India, here’s a look at the features available with the wearable:
- These AI-powered smart glasses let you ask questions on-the-go and receive real time answers and information, recommendations hands-free.
- The best thing about the Meta smart glasses is that they look like your regular eyewear but with smartness built into the product with AI features, camera and even mic available on the stem of the glasses.
- The company is also bringing live translations through the smart glasses to all its markets, allowing you to get real-time language guides (both online and offline) for your travels.
- Meta is also making the glasses more resourceful for Instagram users by letting them send or receive DMs, photos or even make video calls from the glasses. All these features are being added to the Meta Ray Ban smart glasses via software updates.
Meta does not get the credit of starting the smart glasses segment but the company has built a strong product that has done well in the markets it is available. The Ray Ban smart glasses cost $299 (Rs 25,000 approx) which makes it a premium gadget and hard sell for Meta in markets like India, where it finally plans to launch the product. However, Meta clearly sees a buyer for the smart glasses, and probably wants to expand its reach for multiple reasons.
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