E-commerce CEOs are posting daily on LinkedIn, making the rounds on Bloomberg and CNBC, or writing letters to their representatives to warn of the dangers the current tariffs system poses.

Tariff Coverage

More brands turn to ‘tariff sales’ to drive demand before prices increase 

April 16, 2025

As President Donald Trump's far-reaching tariffs threaten to raise the cost of imported goods, some brands are launching “tariff sales” to encourage shoppers to buy now before prices go up.

Brands Briefing: Tariffs are putting pressure on marketing budgets

April 15, 2025

As brands reliant on Chinese manufacturing take a hit, they are trying to find pockets of savings across their operations, including marketing spend.

Other news to know

  • Private-equity firms Performance Investment Partners and Kingswood Capital Management will acquire The Vitamin Shoppe from Franchise Group, per Women’s Wear Daily.
  • Lego has removed references to terms like “diversity,” “LGBTQ+” and “people of colour” from its 2024 sustainability report, according to Retail Dive
  • L’Oréal reported robust sales in the first quarter, driven by demand for fragrances and makeup. 
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The number of Vitamin Shoppe stores
Top Stories Apr 19

Inside Kizik’s quest to dominate the hands-free shoe space through intellectual property

April 18, 2025

Footwear brand Kizik's parent company settled a lawsuit with Drew Shoe last month. But to protect its intellectual property in the hands-free shoe space, Kizik is turning to licensing, not just lawsuits.

Marketplace Briefing: Amazon shoppers stockpile baby formula and trade down to cheaper diapers before tariffs raise prices

April 17, 2025

U.S. shoppers are rushing to Amazon to stockpile items like baby formula and trade down to cheaper brands before President Donald Trump’s tariffs spur price hikes.

Research Briefing: Retailers invest in technologies and value-added services to elevate the in-person shopping experience

April 17, 2025

In this edition of the Modern Retail+ Research Briefing, we look at retailers’  investments in value-added services and technologies like virtual try-on, which are intended to enhance the in-person shopping experience, as well as their plans for future expansion.  

Why Walmart plans to aggressively open more gas stations over the next 5 years

April 17, 2025

Walmart has begun a five-year strategy to significantly grow the number of gas stations next to its new and existing stores. As with other parts of its business, the retailer hopes to win over customers by offering the lowest prices in the market.

Tariffs

Modern Retail Podcast: Luxury earnings, behind-the-scenes at Chinese factories, and the unexpected industries that tariffs are hitting hard

April 19, 2025

On the Modern Retail podcast, the staff discusses LVMH earnings, Chinese manufacturing TikTok videos and unexpected tariff effects.

Retailers press pause on new locations as Trump’s tariffs, the economy create uncertainty

April 17, 2025

On the ground, retailers and landlords have been hesitant to move forward with leasing or buying property on which to build new locations, brokers told Modern Retail.

More brands turn to ‘tariff sales’ to drive demand before prices increase 

April 16, 2025

As President Donald Trump’s far-reaching tariffs threaten to raise the cost of imported goods, some brands are launching “tariff sales” to encourage shoppers to buy now before prices go up.

Podcasts

Limited Series
The Modern Retail Vanguard

In our annual series, the Modern Retail Vanguard, we’re highlighting 15 people who exemplify the skills needed to succeed in today’s retail environment across three categories: operations, marketing and technology. These are the people who, behind the scenes, helped companies grow amid an uncertain retail environment.

Technology

Pink phone screen with a "buy now pay later" mobile banner on a dark navy blue background.

Chase, PayPal and more are racing to get BNPL options in front of more customers

April 09, 2025

Chase is boosting its BNPL options available at checkout as such services continue to grow in popularity with budget-conscious consumers.

With Nintendo Switch 2 preorders delayed, tariffs are complicating gaming’s biggest launch in years

April 04, 2025

The Nintendo Switch 2 is the first example of a major game console launch in the face of the latest round of significant tariffs. It also demonstrates how President Trump’s announcement will affect the entire electronics industry and consumer products, in general.

How scenario planning accounts for economic uncertainty

March 19, 2025

Bradley Keefer, CRO, Keen Decision Systems The current economic outlook is uncertain, with consumer confidence declining, egg prices climbing and new tariffs in place. Meanwhile, supply chain disruptions caused by understaffing and trade war implications pose broader risks to the global economy. With so much turmoil, long-term marketing budgets pose a challenge for retailers. To […]

Marketing

CMO Strategies: Retail media continues to mature, as RMNs like Gopuff and Ulta build on their strengths

April 16, 2025

The first installment of Modern Retail+ Research’s 2025 CMO Strategies series looks at how multi-category RMNs like Amazon and Walmart compare to category-specific RMNs like Gopuff and Ulta, as well as how brands are investing in retail media marketing.

Brands Briefing: Tariffs are putting pressure on marketing budgets

April 15, 2025

As brands reliant on Chinese manufacturing take a hit, they are trying to find pockets of savings across their operations, including marketing spend.

‘A powerful, sticky occasion’: Egg dyeing demand persists even as egg prices hit $6 a dozen

April 15, 2025

Despite egg prices averaging over $6 a dozen, egg dyeing company Paas is leveraging nostalgia and new sales channels like Amazon to boost Easter dye kit sales.

Operations

Modern Retail Earnings Recap: Highlights from the first set of 2025 calls across apparel, pet and more

April 17, 2025

Modern Retail has rounded up the Q1 earnings highlights across 10 areas of retail — from apparel to luxury to pet — to help executives make sense of how consumer behavior is changing, and the trends to watch.

Resale platforms are gearing up for a surge in demand from tariff-weary shoppers

April 16, 2025

As retailers and brands brace for fluid tariff policies in the next 90 days, resale platforms are anticipating they will see a spike in demand — and indeed, some already have.

How AI-powered customer service preserves the human touch

March 10, 2025

Jennifer Baker, senior director of demand generation, Gladly Artificial intelligence is rapidly transforming customer service. By the end of this year, 80% of customer service and support operations will apply some form of generative AI to improve efficiency, enhance customer interactions and drive upsell opportunities. While AI presents immense potential, its success depends on thoughtful […]