Cutting through the chaos of Artificial Intelligence, our D.R.E.A.M. Data and Insight team have undertaken the first in a series of research reports looking at how AI is being used and understood by consumers. 

Our Commercial Audience Data team has produced a series of one-pagers on the Road to Christmas covering Beauty, Fashion, Home, Toys/Tech and Travel.  

With just over a week to go, Black Friday is on many brands', retailers' and shoppers' minds. As the final preparations for one of the two highlights of the all-important Golden Quarter are locked in, Hannah Buitekant works through the problems of shifting annual strategies, increasing deal scrutiny and the power of influence, and how to engage with these retail audiences beyond Black Friday and Cyber Monday for future brand building.