Apple appears to have created an official account on popular social networking app TikTok, which is a platform designed to allow users to share short videos.
Apple's account can be accessed through the username @apple on the TikTok website and within the TikTok app. As of now, Apple has posted no videos to the account.
Over the course of the last several years, Apple has become more active on social networks, sharing images on Instagram and introducing accounts for Apple support and services on Twitter. Apple also has an official account on Twitter that has been used to allow people to sign up to receive notifications on event days, but has no tweets.
It's not clear how Apple plans to use its TikTok account. The account could be used to share Shot On iPhone videos as with Instagram, or it could simply be a placeholder account. As 9to5Mac points out, Apple has already been running ads on the TikTok service, so the account could also be related to its advertising efforts.
Apple's TikTok account
TikTok, a Chinese-owned social media app, has soared in popularity over the course of the last year, and it has been downloaded more than a billion times.
Users can share short music videos or short looping videos that other TikTok users can watch, and it has simple editing tools for syncing music to video clips, which has lured in users.
Apple's iPhone 17 Pro and iPhone 17 Pro Max are less than two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models, as of July 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14...
Apple's first foldable iPhone will be equipped with a 7.8-inch inner display, and a 5.5-inch outer display, according to Taiwanese research firm TrendForce.
Apple supply chain analyst Ming-Chi Kuo already mentioned those same display sizes for the foldable iPhone in March, meaning there are now multiple sources backing those sizes, so long as TrendForce is not simply copying what Kuo said.
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Apple today announced AppleCare One, a new subscription plan for customers to cover multiple devices with a single plan.
AppleCare One starts at $19.99 per month for up to three products, with the ability to add more for $5.99 per month for each additional device. The plan incudes all of the benefits that come with AppleCare+, such as unlimited repairs for accidents, priority support,...
Apple released the fourth beta of iOS 26 today, and the company has continued making changes to the way that Liquid Glass looks. There are also new features, including the return of Apple Intelligence Notification Summaries for news. This beta is of particular interest because it's likely the beta that public beta testers will get in the not too distant future.
Liquid Glass Changes
Liquid...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is now less than two months away, so we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you...
With the fourth beta of iOS 26, Apple has again made changes to the Liquid Glass design that's available across the operating system, tweaking how the menus and buttons appear in apps.
In response to criticism about too little Liquid Glass in beta 3, Apple has upped the translucency in several areas.
Beta 4 on left, beta 3 on right
Navigation bars in apps like Photos, Music, the App ...
An anonymous leaker with a proven track record today shared alleged build numbers for the fourth developer betas of iOS 26 and more.
The private account on X has accurately leaked build numbers for Apple software updates in the past. We do not link to the account at the owner's request.
Here are all of the build numbers shared by the account today:
iOS 26 and iPadOS 26 beta 4 (23A5297i)...
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
