Sport Buzz Daily

Lewis + Ferrari = Ferris. It all makes sense now. Lewis Hamilton had been teasing "Ferris," and the payoff was awesome. One of Lewis favorite films features one of cinema's most iconic Ferrari scenes, so he remade it with Ed Norton. The content from Lewis move to Scuderia Ferrari has shown off the best of brand content partnerships and storytelling. It's something to keep an eye on all season. #sportsbiz #F1 #content Formula 1

ESPN is allowing its exclusive negotiating window for Formula 1 TV rights in the United States to lapse, which could lead to a competitive bidding war and potentially drive the price significantly higher than the $90 million annual fee it currently pays. Enter Netflix.

Rare post on LinkedIn to promote this - my book, Forza Ferrari, is out in the UK on March 6. It was a great case of making your own luck, pitching the book around the same time Lewis Hamilton just happened to be signing a deal to move to Ferrari, and has turned into a great story I'm really proud of. For the book to come together I spoke to numerous people from Ferrari's past and present - former president Luca di Montezemolo remains one of my favourite interviews ever - to tell the story of how the modern Ferrari team came to be, and why such a long drought has come to pass for the greatest team in motor racing. Guenther Steiner said "you won't be able to put it down" - hopefully he's right! Available at ASDA, Waterstones, on Amazon and hopefully any other good local book shop near you. Buy here - https://shorturl.at/87VHx

Congratulations Nate Saunders on the launch of Forza Ferrari! If you're in the UK, order now. For USA, pre-order now: https://amzn.to/3F64vGy #essereFerrari #F1 #books #sportsbiz

Did you watch F1 75 Live? All 10 cars were in one spot to reveal liveries for the first time ever. Here are some of my thoughts: I really like what Visa Cash App RB F1 Team did with the “White Bull” livery. A+ Alpine Formula One Team did a nice job with integrating Eni logo. The pink and blue is beautiful. Lewis Hamilton in Ferrari Red is perfection 🥵 … but HP needs to let Ferrari use their logo's all-white or all-black alternative. Musical guests could have been bigger names to take it up level. Very impressed with host, Jack Whitehall! Overall, the spectacle was a great kick-off to the season. This is a big win for the series and will surely be something others want to replicate. 8.2/10!! Well done Formula 1 👏🏻👏🏻👏🏻 #sportsbiz #linkedinsports #F175Live O2 arena

The US President doing laps at Daytona International Speedway is awesome! Great job NASCAR.

𝗠𝗼𝗻𝗲𝘆 𝘁𝗮𝗹𝗸𝘀. 𝗪𝗼𝗺𝗲𝗻 𝗱𝗲𝗰𝗶𝗱𝗲. 𝗧𝗵𝗲 𝗴𝗿𝗶𝗱 𝗰𝗵𝗮𝗻𝗴𝗲𝘀. The numbers tell the truth. Women control $31.8 trillion in global spending, and Formula 1 captures 300 million female viewers. The math works. Independent ventures like Two Girls 1 Formula generated $100,000 in revenue by addressing gaps in official team merchandise. The market exposes limitations in current offerings. Helena Hicks, founder of Females in Motorsport, notes team merchandise remains "male heavy" with limited options for women. Sherry Ma's trajectory from business student to F1 fashion entrepreneur represents market correction in action. Her insight—that female fans seek statement pieces for race weekends rather than standard team merchandise—highlights the gap between traditional motorsport retail and contemporary consumer demands. And then, there's the beauty sector, which leads F1's commercial metamorphosis, transforming sponsorship models through what I'm calling "mascara money" - the intersection of cosmetics capital and motorsport marketing. This evolution mirrors F1's dramatic demographic shift, with Nielsen Sports data confirming over 300 million female fans worldwide and women comprising 41% of the global fanbase. Most notably, the fastest-growing segment comprises women aged 16-24, representing a seismic shift in the sport's cultural positioning. More on the 𝗕𝗶𝗹𝗹𝗶𝗼𝗻-𝗗𝗼𝗹𝗹𝗮𝗿 𝗚𝗲𝗻𝗱𝗲𝗿 𝗦𝗵𝗶𝗳𝘁 in my Business of Speed column on Motorsport Week: https://lnkd.in/evfK2jFh

Buzzin! The new Formula 1 film will be coming out later this year. Are you going to watch?

Expect INDYCAR to be featured heavily on Fox Corporation’s Super Bowl pre-game and during the broadcast. Fox has said the Palou spot will likely air before kickoff, the O’Ward spot in the first quarter, and Newgarden’s spot around halftime. The most recent ad is McLaren Racing’s Pato O’War. And it is perfect. This is the billboard the series needs. #sportsbiz #indycar #linkedinsports

𝗡𝗔𝗦𝗔'𝘀 𝘀𝗲𝗰𝗿𝗲𝘁 𝘄𝗲𝗮𝗽𝗼𝗻 𝗳𝗼𝗿 𝗠𝗮𝗿𝘀 𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀? 𝗗𝗮𝘁𝗮 𝗳𝗿𝗼𝗺 𝗲𝗻𝗱𝘂𝗿𝗮𝗻𝗰𝗲 𝗿𝗮𝗰𝗶𝗻𝗴. Mars is too far for real-time problem-solving. A simple question takes 20 minutes to reach Earth and another 20 minutes for a response. That’s a 40-minute delay—too long when facing a life-threatening emergency. NASA needs AI that predicts failures and fixes them before they become catastrophic. To train it, they’re tapping into an unlikely data source: endurance racing. Dozens of high-performance cars generate massive amounts of real-time performance data. Last week, ahead of the 24 Hours of Daytona, IMSA - International Motor Sports Association held a tech symposium with representatives from NASA - National Aeronautics and Space Administration, Michelin, AMD, and Microsoft. While they were all there to discuss racing, everyone was there to talk about simulation and AI. What better stress test for machines and AI than a 24-hour, 60-car race? Teams are using predictive analytics to anticipate failures before they happen. Every millisecond counts—just like in a deep-space emergency. NASA’s Ian Maddox said it best: “You guys have things that roll, and we have things that rotate... you have things that get hot and cold, and so do we.” Beyond machine performance, AI is being trained to predict human behavior in high-pressure environments. Microsoft has already done this with esports data from Rocket League, refining real-world racing AI. Now, those same models are being adapted for space missions. This isn’t just theory. NASA is already incorporating IMSA data into its simulations, building AI to process real-time performance data, and helping astronauts survive the journey to Mars. If AI can predict tire wear at 200 mph, it can diagnose spacecraft malfunctions before they become fatal. Innovation breakthroughs occur at the edges. The most significant advancements don’t always originate from within; they arise from looking sideways. Companies that acknowledge this will shape the future. NASA is looking to IMSA. Where are you looking? #space #tech #motorsport #sportsbiz