Racecraft Collective

Lewis + Ferrari = Ferris. It all makes sense now. Lewis Hamilton had been teasing "Ferris," and the payoff was awesome. One of Lewis favorite films features one of cinema's most iconic Ferrari scenes, so he remade it with Ed Norton. The content from Lewis move to Scuderia Ferrari has shown off the best of brand content partnerships and storytelling. It's something to keep an eye on all season. #sportsbiz #F1 #content Formula 1

Sportico's 100 highest-paid athletes ranking is out 💰 Some things to note: - No women on the list. - Max Verstappen (#18) and Lewis Hamilton (#22) are the only two from motorsport. - Athletes from eight sports and 27 countries earned an estimated $6.2 billion - Only 12 ⚽️ players made the list #sportsbiz #linkedinsports

"Victory Travels in Louis Vuitton" There’s a going on in the world of Louis Vuitton these days, from a buzzy collaboration with Takashi Murakami (and campaign starring Zendaya) to a luxury Men’s Ski Collection designed by the LV creative director, Pharrell Williams. The Louis Vuitton x Formula 1 partnership captures a shared DNA of precision engineering and artisanal excellence that defines the new age of fashion, culture, sports, and entertainment. Partnership highlights: 📸 Camera-facing signage at a sporting event (a brand first!) 🇦🇺 Title sponsor for the Formula 1® Australian Grand Prix 🎨 A different colored "V" for every race on the trophy trunks Pietro Beccari, chairman and CEO of Louis Vuitton had this to say about the partnership: "The synergy of our two worlds is echoed in the savoir faire of our ateliers and garages, artisans, and engineers, while celebrating the outstanding performance of champion drivers around the world who embark on a journey of excellence with every race." #sportsbiz #luxury #brand #F1

⚠️ WATCH ⚠️ Severance gives us an excellent example of simplifying corporate jargon. 👇👇👇 Mr. Milchick’s scene teaches us a powerful lesson around jargon and messaging. Complex language often obscures meaning, while simplicity fosters understanding and connection in business. Cut unnecessary words to make messages accessible and memorable. The goal of communication is to be understood, not to impress, so prioritize clarity in every interaction. Remember: less is more when getting your point across.

lululemon teases a Lewis Hamilton collaboration. Tomorrow. A shift is coming. #F1 #LH44 Formula 1 Scuderia Ferrari

The latest Formula 1 film trailer is out. Using actual track footage looks good and makes it feel authentic. Will you be tuning in? 🎥 Apple Original Films

𝙒𝙝𝙖𝙩 𝙞𝙛 𝙩𝙚𝙘𝙝𝙣𝙤𝙡𝙤𝙜𝙮 𝙙𝙞𝙙𝙣’𝙩 𝙧𝙚𝙥𝙡𝙖𝙘𝙚 𝙬𝙤𝙧𝙠𝙚𝙧𝙨— but made them 10x more effective? Decades of hands-on expertise in manufacturing are now colliding with the relentless push of a digital-first world. The challenge is to adopt tech while preserving what made these companies great—without losing efficiency, agility, or resilience. Too often, digital transformation is framed as an all-or-nothing overhaul. But the real game-changers are small, strategic shifts. Take 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝘃𝗲 𝗺𝗮𝗶𝗻𝘁𝗲𝗻𝗮𝗻𝗰𝗲—a smart, gradual approach. Instead of waiting for a machine to fail (or over-maintaining it on strict schedules), AI-driven analytics predict breakdowns before they happen. This isn’t about replacing people—it’s about 𝗲𝗻𝗵𝗮𝗻𝗰𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝘀𝗸𝗶𝗹𝗹𝘀, 𝗿𝗲𝗱𝘂𝗰𝗶𝗻𝗴 𝗱𝗼𝘄𝗻𝘁𝗶𝗺𝗲, 𝗮𝗻𝗱 𝗺𝗮𝗸𝗶𝗻𝗴 𝗲𝘃𝗲𝗿𝘆 𝗵𝗼𝘂𝗿 𝗼𝗻 𝘁𝗵𝗲 𝘀𝗵𝗼𝗽 𝗳𝗹𝗼𝗼𝗿 𝗺𝗼𝗿𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗲. Or 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘁𝘄𝗶𝗻𝘀—virtual replicas of physical operations. Companies like Porsche AG and Schuler Group use them to test changes before implementation, reducing costs and increasing flexibility. And there's 𝗿𝗲𝗮𝗹-𝘁𝗶𝗺𝗲 𝘀𝘂𝗽𝗽𝗹𝘆 𝗰𝗵𝗮𝗶𝗻 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆, a painful lesson from pandemic disruptions. Cloud-based systems and AI-powered forecasting help manufacturers predict demand, optimize inventory, and avoid stockouts and bloated warehouses. The best transformations 𝙙𝙤𝙣'𝙩 𝙙𝙞𝙨𝙘𝙖𝙧𝙙 𝙩𝙝𝙚 𝙥𝙖𝙨𝙩—they blend what works with what’s next. What’s one AI-driven tweak (or any small, actionable move) that’s unlocking real progress in your business? Drop your insights below 👇 #ai #innovation #manufacturing

CONFIRMED: Starting in 2027, Ford Motor Company will compete for outright victory at Le Mans with an LMDh prototype.  Ford won Le Mans from 1966-'69 and hasn't had an outright contender in sportscar racing since the C100 program in the early eighties. The new program will be run by Ford Performance. This comes just a year after Ford returns to Formula 1 with Red Bull Racing & Red Bull Technology and Visa Cash App RB F1 Team in 2026. #sportsbiz #lemans FIA World Endurance Championship

The Hot Wheels x F1 collab is out for pre-order now! #F1 #sportsbiz #linkedinsports #commercial

Cool insight from Sponsorlytix on the value sponsors are seeing in Lewis Hamilton's first photo in a Scuderia Ferrari racing suit. Of course, the logo slap isn't enough. Seeing how the sponsors leverage their new superstar to create content and engage with the audience will be fun - both Team LH and the Tifosi. #sportsbiz #linkedinsports #F1 #essereFerrari