Premium content, maximum impact.
Paramount Advertising
Entertainment Providers
New York , New York 27,742 followers
Paramount is Performance.
About us
With Paramount’s powerful portfolio of iconic brands, premium content and legacy of creative innovation, Paramount Advertising develops strategic and collaborative solutions that connect our partners to our diverse, passionate fan base. Our leadership in advanced advertising, creative marketing expertise, audience insights and scale across all platforms paired with our capabilities in performance marketing and shoppability allow us to provide reach, attribution and transactional simplicity, while optimizing an advertiser’s audience across the depth and breadth of Paramount's portfolio.
- Website
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http://paramount.com/advertising
External link for Paramount Advertising
- Industry
- Entertainment Providers
- Company size
- 10,001+ employees
- Headquarters
- New York , New York
- Specialties
- Advertising, Innovation, Digital, Content Creation, Influencer Integrations, Advanced Advertising , Creative & Marketing, Marketing, and Inclusive Storytelling
Updates
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To close out #BlackHistoryMonth, we partnered with Givsly and Horizon Media to host a special night of comedy, featuring talent from Comedy In Harlem, NYC’s only Black-owned comedy club. Alongside incredible performances and food from Black-owned businesses, we’re proud to support The Rare O project and All People's Community Center, furthering our commitment to community and culture.
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Paramount Advertising reposted this
🎉 Countdown Alert: 11 days to go until SXSW 2025! 🎉 In less than 2 weeks, Future Media Hubs and ESHAP will bring you Content Crossroads at SXSW 2025: a day full of industry-shaping conversations with top experts in media and entertainment. 📅 March 10th 📍 Topaz Ballroom, The Line Hotel 🎙 Check out our panels, moderated by Evan Shapīro: 10:00 - 11:00 AM: How Fandom drives Modern Media Attention 🏈 Lydia Daly, Julie Piskin, Neil Waller 🐳 and Nicolas Garcia Hemme OLY will kick things off, talking about the nature of fandom and its influence on the larger entertainment ecosystem. 11:30 AM - 12:30 PM: The User-Centric Era is Here 👩💻 Ruth Berry, Steve Bagdasarian, Justin Sampson and John Halley discuss how big media need to retool their models around today’s audiences. 2:30 - 3:30 PM: The Product is the Message Now 📊 Join Linette Zaulich, Mike Sid, Rob Caruso and Adde Granberg and discover the new methods to measure success. 4:00 - 5:00 PM: The Pipeline Problem: How Do We Stop Talking About Diversity 🌈 Last but definitely not least are Meghan Bartley, Bridget Banton and Sarah Yourgrau showing us how to get our media companies filled with people who look like our audiences. Discover all event details 👉 https://lnkd.in/e8uAeJUg #FMHxSXSW #ContentCrossroads #SXSW2025 Ateliere Creative Technologies • Dan Goman • Paramount Advertising • John Halley • Lydia Daly • Comscore, Inc. • Steve Bagdasarian • France Télévisions • Kati Bremme • EO• Matthias van Turennout • Flanders Investment & Trade (FIT) • Nathalie Mathys • Nina Vanspauwen • VRT • RTBF • Whalar • Neil Waller • Roblox • Julie Piskin • LALIGA North America • Nicolas Garcia Hemme • Barb Audiences • Justin Sampson • ITV Studios • Ruth Berry • ZDF Studios • Linette Zaulich • SVT • Adde Granberg • Google TV • Rob Caruso • Dear Creative Gurl • Bridget Banton • GLAAD • Meghan Bartley • Common Ground Studios • Sarah Yourgrau • Eshap • Evan Shapiro • Paul Bukoskey • Department of Culture, Youth and Media • Sarah Geeroms • Robin Rymenans • Lieke Decosemaker • Clélia Twagirayesu • Juliette Spapens
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Paramount Advertising reposted this
The American Music Awards return on Memorial Day—Monday, May 26—bringing the largest single-day music celebration to audiences everywhere. A true culture-defining tentpole, the #AMAs will honor today’s biggest artists while paying tribute to our country’s troops. https://bit.ly/4kfY9Va, Paramount Veterans Network
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Paramount Advertising reposted this
When Taylor Sheridan drops a show, audiences show up. Every. Time. 👏 https://para.mt/41gIPiv
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"The market was thinking in silos for a long time." Watch EDO's Kevin Krim discuss how TV isn't just about reach—it's a powerful performance driver that delivers real business outcomes. #InsideThePeak
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Congratulations to Paramount's Steve Ellis! 👏
Please welcome our new AAF Corporate Board Members! These industry leaders represent tech, media, ad agencies, brands, and creators. We are proud to collaborate with this impressive group on work that positively impacts the industry. Andrea Brimmer, Chief Marketing & PR Officer, Ally Financial Christopher Crawford, Founder, Elite Media Steve Ellis, Chief Operating Officer, Paramount Advertising Greg James, CEO North America, Havas Media Network Marie Gulin-Merle, GVP, Ads Marketing & Centers of Excellence, Google Elizabeth Paul, EVP, Chief Brand Officer, The Martin Agency Catherine Sullivan, President, Sales, Marketing & Partnerships, National CineMedia
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"Beyond the Gates" marks Procter & Gamble's return to soap operas, and we’re thrilled to partner with them to bring this fresh take on daytime drama to life on CBS.
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The next chapter of 1923 is here. Join the 10 million fans already following the Duttons—new season streaming this Sunday, Feb. 23, on Paramount+.
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