AdRoll, a division of NextRoll

Big news: AdRoll Connected TV is here! 🎉 Have you been thinking about tuning in to CTV? This is what it offers: • Non-skippable ads with a 95% video completion rate • Fastest-growing media channel — by 2026, adults will spend 20% of media time on CTV • Increased targeting, engagement, and measurement compared to linear TV 📺 Let's help you get started with a team that's ready to answer all your burning CTV questions: https://bit.ly/4lmxDKg #ctv #advertising #digitalmarketing

Vanity metrics = Smoke. 💨 Actionable metrics = Fire. 🔥 (And to carry on the metaphor, inaccurate reporting across disparate platforms is the fire extinguisher. 🧯) Are you chasing smoke, or going after concrete KPIs? Our knowledge center defines and outlines how to use some of the most valuable metrics in advertising: https://lnkd.in/gks_TufB

We've got some sweet news to share from NextRoll, and it has nothing to do with cookies.

Have a bite of our contextual targeting guide. 🥪 In it, we have... 🔁 Contextual targeting ideas to share with your team 📢 The best channels for contextual targeting 🎯 Audience segmentation strategies for success Curious? Here's the full thing: https://lnkd.in/g7NEy4zs

If your “quick report” requires 6 logins, 12 tabs, and a mild identity crisis… you're not alone! That’s why we made it easy to get everything in one place — no tab overload required.

Advertisers—let’s talk OOH. 🚌📣  Billboards, bus stops, mall kiosks, subway ads… classic, right? But with digital channels dominating, are you still using out-of-home advertising? Or has it taken a back seat? We’re curious how today’s B2C brands are thinking about it. Drop a vote 👇 and let’s see where everyone’s at. #B2CMarketing #OOHAdvertising #BrandMarketing #ConsumerMarketing #AdStrategy

Our women in digital advertising series starts NEXT WEEK! 🗓️🚨 According to ANA, the marketer community continues to skew largely female, with female representation at the senior leadership level being its highest in the six-year history of their annual study. Let's hear from them on their experiences in advertising! NAMER East Coast & EMEA: https://bit.ly/45uGqUo NAMER Pacific & APAC: https://bit.ly/4odVAoD

We stole this one right from the High Advertising Wizard’s study. 🧙♂️📖 Behold: The guide to holiday advertising magic. It has everything advertisers need to make the holidays magical — for themselves and for customers. Learn how in our tome (guide): https://lnkd.in/gzQkR4Kp

In our humble opinion: We happen to be retargeting pros. 🎯 Here's your daily ad inspiration, all pulled from our own Ad Gallery. Want better ROAS on retargeting campaigns? The key is experimentation. 🧪 This is only half the story. See the other examples and learn why they work in our guide: https://lnkd.in/gWuVFSyE

Clicks are great, but what about the rest of the funnel? Semrush breaks it down simply, and we’re here to help you close that loop and turn interest into action. Let’s make your funnel work as hard as you do. 💪