IBM Think 2021: Showcasing innovations across hybrid cloud and AI

Get your free pass and join me at #think2021 on May 11 and 12

I will now be hosting this panel as a live event. Register for my session and get all your questions answered in real time surrounding hybrid cloud, AI, and design innovations. 

• Think 2021 Americas- May 11 : 2:15 p.m. CT - 2:45 p.m. CT 
• Think 2021 EMEA - May 12 : 12:15 p.m. CET - 12:45 p.m. CET

Over recent months, IBM products have won a whole treasure-trove of international design awards (which I’ve written about in more detail here). Our absolute focus on innovation in the hybrid cloud and AI realms continues to receive recognition by award panels, analysts, and — most significantly — by growing numbers of customers.

Such recognition reflects the continuing innovation that our design teams, engineers, and product managers have delivered to the market and the exceptional user experiences that our leading products now offer. How have we managed all of this? Well, in no small part because of you, our customers. You see, our secret sauce is that we invite a select group of customers to partner with us as we design and build our offerings. 

Through our well-established User Experience Program, hundreds of IBM customers work closely with us each year. This ensures that we fully understand our customers' contexts, constraints, and business goals before we even start our design work and it provides participating customers with many opportunities to influence the ongoing development of our products.

During our session at the upcoming IBM Think event, I'll be joined by 4 fantastic customers who have been part of our User Experience Program over the last year:

• Robb Sinclair, VP Analytics at Converge
• Anand Persaud — Senior Director of Enterprise Data Analytics and Reporting at Morneau Shepell
• Shelley Tester — Operational Risk System Manager at Aviva
• Paul Crohas — Application Functional Manager at L'Oreal 

You'll be able to hear first-hand from these customers about our User Experience Program and how they worked closely with IBM design teams to help shape some of our latest releases. I’ll also be showcasing some of these very innovations — including in products such as IBM Cloud Satellite, IBM Cloud Pak for Data, IBM Watson Knowledge Catalog, and IBM Planning Analytics.

It's going to be a great session! 

Make sure you register for Think and add this session (#1870) to your digital agenda. 

• Register for free for Think 2021
• Add session #1870 to your agenda 
• Partner with us in our User Experience Program: ibm.biz/userexperience  

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