Facebook Retargeting: How It Helps Increase Website Conversions

My amazing aunt, who is “technologically challenged,” told me about the Rothys flats she found online that followed her around the internet. “It was so weird. I saw them on Facebook three times in the last two weeks so I ordered them. I figured it must’ve been fate,” she said.                   

I didn’t have the heart to tell her that  it was not fate, it was retargeting (also known as remarketing). Odds, you’ve also been a “victim” of retargeting influencing your decision-making. Most people become aware of this tactic after visiting sites like Amazon, Wayfair, and other big retailers and all of a sudden being stalked by whatever product you were viewing on the site as you scroll through your Facebook newsfeed.

I’ll admit it, businesses have gotten me to take action many times using this tactic.In fact, it’s embarrassing how many bracelets I have from 4Ocean and how much gear I have from Peloton due to their smart and aggressive retargeting strategies (interesting fact – I was also introduced to both businesses initally through Facebook advertising).

In fact, I’m currently getting Peloton retargeting ads in my Facebook feed.

And the benefits of Facebook retargeting aren’t only limited to products.

The only businesses I can think of who probably wouldn’t benefit much from Facebook retargeting are ones who offer only emergency services like damage restoration and emergency plumbers.

So, you might be wondering “why should I use Facebook retargeting?”

Find out why by reading the full article - Facebook Retargeting: How It Helps Increase Website Leads.