₹5 Crore Funding: Earthful Expands Fast
D2C Insider
Join the community - https://d2ci.co/registration
In our Eighty-ninth D2C Insider edition, explore the latest on Quirksmith, New Shop Plans 600-Store Expansion, expert insights on D2C growth over FMCG and more!
So, welcome back to another edition of D2C Insider Digest!
If you’re a founder looking for the right capital, a powerful network, and the knowledge to take your startup to the next level — D2C Insider Elevate Cohort 4 is where you belong.
Handcrafted, unique, and boldly expressive—Quirksmith is revolutionizing silver jewelry by turning accessories into emotional statements. Founded by sisters Divya Batra and Pragya Batra in 2016, this homegrown brand creates pieces that spark conversations, reflect individuality, and celebrate self-expression.
1. New Shop Acquires 24Seven Stores, Plans 600-Store Expansion
Convenience retail chain New Shop is implementing an aggressive growth strategy to double its store count to 600 by the end of 2025. The company has acquired 24Seven stores from Godfrey Phillips India (GPI), adding 100 prime retail locations to its network.
Acquisition Highlights:
35 acquired stores already rebranded and franchised
Complete transition of all 100 stores expected by March-end 2025
Company actively seeking additional acquisitions
A new funding round is planned to bring in strategic investment partners for the next expansion phase, including potential international market entry.
2. Earthful Raises Rs 5 Crore for Plant-Based Nutrition Expansion
Plant-based nutrition brand Earthful has secured Rs 5 crore in funding led by entrepreneur Srinivasan Namala (Porus Labs founder). The company will also receive an additional Rs 75 lakh from Ritesh Agarwal following his commitment on Shark Tank India Season 4.
Founded in 2020 by IIT Kharagpur alumni and sisters Veda Gogineni and Sai Sudha G, Earthful has now raised a total of Rs 8 crore.
Business Highlights:
3x growth in the past year with over 1 lakh customers
40-50% repeat purchase rate
Rs 15 crore annual revenue run rate
Plans to launch 3-4 new products quarterly
Aims for 5x growth in the next 12-18 months
1. Fabletics Teams Up with Blue Yonder to Improve Supply Chain Planning
Fabletics is stepping up its game when it comes to managing inventory and forecasting demand. The activewear brand has partnered with Blue Yonder to bring in smarter, data-driven supply chain solutions.
What’s Changing?
Rolling Out in Phases – Instead of a sudden switch, Fabletics is gradually introducing tools for demand planning, inventory allocation, merchandise financial planning, and size scaling.
Smarter Inventory Management – With better data insights, the brand aims to keep stores stocked with the right products while cutting down on unnecessary markdowns.
Better Financial Planning – Setting clear financial guidelines to keep inventory both profitable and efficient.
More Accurate Size Scaling – Analyzing sales data to make sure each store gets the right mix of sizes, reducing excess stock.
The transition is backed by Plantensive, a retail and supply chain planning firm, helping ensure everything stays on schedule and within budget.
A) D2C Insider Elevate Cohort 4
Elevate Cohort 4 is here to change the game — giving you access to: Up to ₹1 Cr. in funding 1:1 mentorship from top D2C founders & industry experts A powerful network of investors, operators & fellow founders Strategic growth support to scale smarter, faster
The right opportunity is knocking. Are you ready to open the door?
Applications close soon — don’t wait!
B) Big Ideas. Bold Moves.
The D2C Insider Elevate Cohort 3 Demo Day x CXO Meet wasn’t just another event—it was a launchpad for the next wave of consumer brands.
We’re all in on backing bold D2C innovations—alongside super angels like Kunal Bahl.
Curious about our Super Angels?
The Pay Later Revolution in D2C
Anuj Nevatia, Founder & CEO of Baccabucci, shares his insights on why Pay Later is transforming D2C brands:
For D2C brands, Pay Later isn't just a payment option—it's a growth strategy that delivers measurable results.
Digital-first D2C brands are rapidly outmaneuvering traditional FMCG companies in India's evolving retail landscape. With 55% of Indians now online, these startups excel through:
Digital-Native Approach: Mastering mobile commerce and social media engagement
Community Building: Creating loyal customer bases through authentic storytelling
Tech Advantage: Using AI for personalization and inventory management
Quick Commerce: Leveraging hyperlocal delivery platforms for speed
In response, FMCG giants like HUL, Tata, and Emami are acquiring these nimble startups to stay relevant with younger consumers.
Our platform connects people looking for clients, suppliers, or co-founders. As our community grows fast, we’d love for you to be a part of it!
Join India's largest D2C community today!
Stay tuned for more exciting D2C updates!
Let’s make 2025 a standout year for D2C brands!
Thanks for reading D2C Insider Digest! Subscribe for free to receive new posts.