The New It Girl: The Modern Gypsy

AW/14, re-illustrated.

With trends coming and going, a personal sense of self is always withstanding (+ naturally, worth fighting for). Be it rock, be it glam, be it outrageous...channeling Miley Cyrus much? The style-quo is worth divulging into, a better understanding...well...is worth the inevitable embarrassment. And some of us, need a little pushing. At Ettika.com we've redefined the new 'It Girl' for Autumn/Winter 2014. And that girl is both modern and the freethinker. Now who said personality is lost and forgotten?We're the dreamers of the dream, and that dream is The Modern Gypsy.

For Autumn/Winter 2014/15 we've cultivated the season's hottest trends into a modern approach, the New Girl of Cool. Simplicity isn't lost, it's redefined. Are you the non-conformist? The flower-child? The go-getter of chic? It's a multitude of 'selves', compiled into the ultimate being. We're not saying change your wardrobe, we're saying re-think your self. Because what matters most, is your identity. And @Ettika.com we've introduced a new collection for the empowered woman, who's both 'a la mode' and exclusive. She's the new age thinker and the maven. The master of vogue-etiquette but the Lady of the Beatnik. She's the new cool, and the new woman to be inspired by for A/W14. Time to re-accessorize yourself ladies, because the new It Girl is here for the takeover.

Ramification, yes. Dispensable, not so much. Sophisticated, well...let's say it's be re-conceptualized. Want to be that girl? Because...we know you do.