Agentic AI is here and bringing some significant shifts in the way we do business. The article is here is our view on how the modern marketing is going to evolve with Agentic AI, over the next few years. To understand why Agentic AI is such a big deal, let’s take a quick walk through the evolution of automation in marketing: Event-Trigger Based Automation Systems Early on, we had fairly straightforward event triggers. A lead fills out a form on your website, so you shoot them a welcome email. They click a link in that email, so you add them to a new drip campaign. This was certainly an improvement over blasting out the same email to everyone, but it relied on static rules. If a prospect behaved in a slightly unexpected way, these systems couldn’t adapt. Flow-Based Chatbots Then we saw chatbots designed around flowcharts. These were basically “choose-your-own-adventure” dialogues: ask a .. Read the full article below Dikshant Dave Caleb Peter Naveen Picardo Larry Braitman Ken Chiramel Unigage
Ken Chiramel
1w
It's interesting to see how things have moved so rapidly within the last 5 years in marketing automation tech. The paradigms have shifted with agentic AI and reading this was an interesting peek into what the next 5 years could hold!
Building Growth AI
1wWriting those flows down and maintaining that logic was almost like legacy code base with not much incremental success. So glad to see Agentic AI enabling that leap in automation to this degree