Congratulations to all the winners! It was a great event, got the opportunity to meet many leaders and share their perspective on today's dynamic business environment.
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🦁🦁The (Cannes) Lion is in the House🦁🦁
And it’s not just any Lion…. It’s the Grand Prix!!!🏆🏆🏆
The first-ever for Johnnie Walker!🥃
I have a lot to say about this particular Johnnie Walker case that has just won a Grand Prix in Cannes, as it’s great statement for the kind of marketing I believe to be efficient today: it’s a real campaign, developed to solve a business issue; that drove brand relevance, sales and market share.
But as in any great project, it’s first and foremost about people and teams:
From a brief made heart-to-heart to Filipe Bartholomeu and Maysa de Oliveira that sparkled the amazing creativity of AlmapBBDOJoão Gabriel FernandesPedro Corbett
From the many insightful conversations with Eric Strauss on how we should raise the bar with breakthrough and memorable campaigns.
To the way Gabriel Macruz Garcia and Jéssica Marum Bachir embraced Alaíde (the person and the project) turning a great idea into brilliant execution.
Then to really amplify reach and talkability, Lindsay Stefani spreading the message via the most disruptive and agile media formats while Luisa Rody driving communities, conversations and engagement on a real content laboratory.
The Global Brand Team who not only believed in this Brazilian idea but actually partnered with us to make it even bigger Chris GoddardKhushboo Benani (She/Her)
And of course, #AlaideCosta herself, with a life-long dedication to Bossa Nova, who has inspired and encouraged us to always keep walking.
As our industry discusses the future of advertising and the impacts of AI and other many relevant technologies, isn’t it amazing to see that, in the end, nothing beats a brilliant idea and a great team?
As for the winning case itself, I encourage you to take 2 minutes, click on the link below and give it a look.
Cheers to that!🥃🥃
#cannes#lion#grandprix#marketing#advertisment#johnniewalker#diageoCristina DiezhandinoJohn L WilliamsJulie BramhamJennifer EnglishPedro MendonçaPaula LindenbergGuilherme MartinsAlvaro Cardenashttps://lnkd.in/duq3qheu
Authenticity drives real results in 2024.
According to Jason Thomas, Director of Global Event Marketing at Team Cymru, here's why it works:
▶ Real-world examples hit harder than sales promises
▶ They drive trust with conversions
▶ Teams get to uncover hidden product value they may have overlooked
Don't just talk about what your product could do; show what it’s really solving.
Hear more from Jason here👇
#Storylane#InteractiveDemos#RSA#TeamCymru
Brokers.....Want to know more about our Loss Recovery Policy and how it can benefit your Clients, as well as your own business? Well why not come and have a chat with us on the 11th February and we can explain more!
Elevating Business Through Innovation and Digital Science
4moCongratulations to all the winners! It was a great event, got the opportunity to meet many leaders and share their perspective on today's dynamic business environment.