🏉Growing audiences in a competitive world isn’t easy. But URC is proving that the right content strategy makes all the difference. In 2024, United Rugby Championship created over 10,000 videos using WSC Sports—delivering 300+ hours of content. The result? Becoming the third-fastest-growing rugby channel on YouTube. "It is very hard to acquire audiences on new platforms, so again, we go where the fans are already – and we don’t try to change their habits." — Aadil Mukhtar, Head of Marketing at United Rugby Championship From engaging short-form videos to cross-platform expansion, URC is leading the way in digital transformation. Read more on how they’re attracting new fans, maximizing engagement, and redefining rugby content. 🔗 Full story here https://lnkd.in/eNBexqKU Aadil Mukhtar United Rugby Championship SportBusiness #URC #Rugby #SportsTech #ContentStrategy #FanEngagement #FuelTheFandom
