The more that designers can think with a business mindset, the more effective they can be at influencing key stakeholders and driving desired outcomes.
Treating UX as a business investment is key to achieving returns. Special guest Troy Parke explains how positioning UX as a business strategy, not just as deliverables (like wireframes!), can justify the investment and drive up to 10x returns. Hear more from Michael Woo and Troy Parke about the value of UX in the full episode dropping on Sept. 13, 12NN PST. Watch here: https://lnkd.in/gNN755Yc