Vision Media ’s Post

Media Buying 101 📢 Marketing professionals, especially those not deeply involved in the technical aspects of media buying, may need clarification on how media buying works. Tip #7 - How Media Buying Agencies Use Relationships to Get Better Deals Marketers on their own may not be able to get the same deals as media buying agencies or benefit from the agency relationships with media vendors. Media buying agencies have long-standing relationships with media outlets, allowing them to negotiate better deals, secure premium placements, and get access to inventory that may not be available to direct buyers. #mediabuying #relationships #agencylife

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