The Power of Patient Feedback in Healthcare Marketing In 2025, patient reviews and testimonials are more than just nice-to-haves — they’re essential to your marketing strategy. With 74% of people saying online reviews play a key role in choosing a provider (Kyruus Health), patient feedback has real power. Think about it: We rely on reviews for everything, from restaurants to products. So, why should healthcare be any different? 84% of consumers won’t consider a provider with less than four stars. Positive reviews not only build trust but also increase visibility, helping new patients find you more easily. The bottom line? When healthcare organizations prioritize review management, everyone wins. Providers get valuable insights to improve care, and patients feel heard and valued. It’s a powerful way to build loyalty, trust, and long-term connections that traditional marketing just can’t replicate.
