Vijay B.’s Post

Back to School Vibes in the Ad World! 📚 As students return to school this week, there's a powerful lesson brewing not just for them but for the ad industry too. 🎒📖 Frances Ralston-Good, our Global Chief Operating Officer, speaks to The Drum about how, in this fast-paced world, it's time to channel our inner student. Read the article here 👉 https://lnkd.in/gf8gvcMW #BackToSchool #Advertising #BreakthroughForBrands #NewCommunicationsEconomy

Back to School Vibes in the Ad World! 📚 As students return to school this week, there's a powerful lesson brewing not just for them but for the ad industry too. 🎒📖 Frances Ralston-Good, our Global Chief Operating Officer, speaks to The Drum about how, in this fast-paced world, it's time to channel our inner student. Read the article here 👉 https://lnkd.in/eRcq6Uem #BackToSchool #Advertising #BreakthroughForBrands #NewCommunicationsEconomy

Back to School Vibes in the Ad World! 📚 As students return to school this week, there's a powerful lesson brewing not just for them but for the ad industry too. 🎒📖 Frances Ralston-Good, our Global Chief Operating Officer, speaks to The Drum about how, in this fast-paced world, it's time to channel our inner student. Read the article here 👉 https://lnkd.in/eCWEmgKy #BackToSchool #Advertising #BreakthroughForBrands #NewCommunicationsEconomy

Back to School Vibes in the Ad World! 📚 As students return to school this week, there's a powerful lesson brewing not just for them but for the ad industry too. 🎒📖 Frances Ralston-Good, our Global Chief Operating Officer, speaks to The Drum about how, in this fast-paced world, it's time to channel our inner student. Read the article here 👉 https://lnkd.in/dx4KQFaq #BackToSchool #Advertising #BreakthroughForBrands #NewCommunicationsEconomy

Back to School Vibes in the Ad World! 📚 As students return to school this week, there's a powerful lesson brewing not just for them but for the ad industry too. 🎒📖 Frances Ralston-Good, our Global Chief Operating Officer, speaks to The Drum about how, in this fast-paced world, it's time to channel our inner student. Read the article here 👉 https://lnkd.in/gsmV4qNH #BackToSchool #Advertising #BreakthroughForBrands #NewCommunicationsEconomy

🥩 🇦🇺 I'm calling it – the 2025 Australian Lamb ad is a stroke of genius. If you haven't seen it yet... here's the link: https://lnkd.in/gBk83v7R 👇 Here's why it works SO well: 1️⃣ It taps into shared anxieties 2️⃣ It uses humour to disarm Both these methods allow for: - Greater audience connection - Increased message retention 🧐 Let's talk about how: It taps into shared anxieties: ↳ By directly addressing concerns about online toxicity, future technology, and even flat-earth conspiracies, they’ve instantly established common ground with viewers. It uses humour to disarm: ↳ The absurdity of the scenarios allows them to introduce and subvert the tension, while getting you to laugh with the brand, instead of tuning it out. If you want to connect with your audience on a deeper level, you need to be in tune with the conversations that are already happening in your audience’s mind. 🥩 So, what are your thoughts on the ad? Any one fancy a lamb cutlet? DM me to talk strategy! #VideoAdvertising #Marketing #BrandBuilding #AussieHumour #ContentStrategy #DigitalMarketing #AdvertisingTips

A different angle for my mind to ponder for Central Foundation Schools for London strategy today - attending Buzzacott update for academies to better understand some of the wider education landscape around us. The insight has been rapidly updated following the election and the new manifesto which will now shape the education agenda. I think the message is ‘watch this space, change is coming’ #TuesdayThoughts #Learning #ReflectionTime

Are you a news junkie? How many times a day do you check? It turns out 11% of Americans are exclusively news junkies. 📰 They don’t follow sports or entertainment and, in the words of Mark Penn “you can’t reach them with your Super Bowl ad”. 📺 Talk about unduplicated incremental reach 🤩 so how do you reach them?…. Advertising in real NEWS! Check out the full Stagwell study results below 👇 (Wish this booklet came as a PDF) https://lnkd.in/eC5k5zb3

Marcel Lacap, Ogy Yap, Sam Dedel and Shackie Caccam share the stuff they learned outside the classroom (and only in advertising). Hosted by Wacky Torres, this episode provides real-world advice for young creatives in advertising. Put these into practice by next Monday. Listen here! https://lnkd.in/gpVQzb2b

Magazine media and its role in the media mix The best way to show what magazine media can do for an advertiser is through real-life stories and proof points https://conta.cc/3YwVNsE