Victor Kostyuk’s Post

View profile for Victor Kostyuk

Co-Founder & CTO at OfferFit

I wrote a blog post on a thorny but underappreciated problem in ML-based marketing personalization: event attribution. It's how you go from the actions you take and customer behavior you observe to creating training experiences for your model. Good attribution makes a huge difference in driving uplift, there are a lot of degrees of freedom in configuring it, and at the same time, it's rarely discussed in ML/bandits/RL literature.

Fellipe Marcellino

Reinforcement Learning Engineer @ OfferFit | Machine Learning Engineer | Data Scientist

9mo

This is a very interesting problem that I think is connected to causal inference and causal ML. It will be very interesting to see the fields of RL and Causal ML merge into Causal RL in the future!

Menaka Chang

Fractional Chief People Officer | Scaling to $50M+ ARR for Series A & B Startups Through Exceptional Teams & Culture

9mo

Thanks for sharing this Victor Kostyuk, still looking forward to connecting with you.

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Great post! seems this is also what RL is meant to solve for as well. Noisy attribution <==> Partial observeability

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