This week, ZF's Kyle Williams spoke at WardsAuto's AutoTech Detroit on the evolving landscape for Tier 1 suppliers and exploring how suppliers can remain competitive in this dynamic era of SDVs. During the session, Kyle tackled the significant challenges suppliers face, including increased competition from tech companies and automakers developing their own software, and revenue loss due to hardware commoditization. Despite these hurdles, there are many opportunities in collaborating with software tech companies, co-developing new software functions with automakers, innovating sensor technologies, and using data to create unique selling points. In this era of software-defined vehicles, adaptation and innovation are crucial. ZF’s cubiX technology is a prime example of how integrated systems can redefine vehicle control and propel the industry forward. #AutoTechDetroit #Innovation #Mobility #ZF #cubiX
Great work Kyle and the whole ZF team.
Kudos Kyle!!!
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9moGreat stuff Kyle. The emphasis needs to be on partnership and cooperation like never before. There will be no other way for suppliers to ensure they are going to meet the tough new requirements coming in Europe in particular for software enabled products.