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With Netflix launching its own ad tech, the landscape of digital advertising is set for a seismic shift. Netflix's recent launch of its own ad tech platform marks a pivotal moment in the evolution of digital advertising, particularly within the realm of CTV advertising. With a rapidly expanding ad-supported viewership now reaching 40mn monthly active users worldwide, Netflix emerges as a formidable advertising platform offering access to a highly engaged audience. This strategic move underscores Netflix's dedication to improving the advertising experience, providing advertisers with enhanced control and transparency. Additionally, Netflix's expansion into live events and sports programming aims to further drive engagement, offering advertisers real-time connection opportunities. These initiatives solidify Netflix's position as a major player in CTV advertising, promising impactful results for advertisers. In future, Netflix opening up to more DSPs will make traditional TV broadcasters lean into programmatic quicker. Exciting times ahead! #CTVAdvertising #adTech #Programmatic

📢 Exciting News! Netflix Ad Inventory is Coming to DV360! 📢 Netflix's ad inventory will soon be available on DV360. This development allows advertisers and media agencies using Google’s Display & Video 360 to tap into Netflix's expansive audience through programmatic ads. Learn more: https://goo.gle/3ynAVZK #DigitalAdvertising #ProgrammaticAds #Netflix #DV360 #Marketing #AdTech #MediaBuying #AdvertisingInnovation

🚨BREAKING: Netflix announced plans to launch its own Ad Tech. What does this mean for the industry? 📺 Increased Competition Netflix's entry into Ad Tech brings a major new competitor, likely intensifying competition with Google, Facebook, Amazon, and other Ad Tech companies. 📺 Innovation and New Standards Known for its tech prowess, Netflix could drive innovation in ad targeting, measurement, and user engagement, pushing others to improve their offerings. 📺 Data and Privacy Implications With access to extensive user data, Netflix could set new benchmarks for personalized advertising. However, this also raises concerns about data privacy and user consent. 📺 Impact on Content Creators and Media Companies Netflix's platform may offer new monetization opportunities for content creators through ad-supported content, potentially changing the content landscape. 📺 Consumer Experience and Acceptance The success of Netflix's ad-supported plan shows consumers are willing to accept ads for lower subscription costs. This might lead other streaming services to adopt similar models. 📺 Strategic Partnerships and Acquisitions Netflix might seek partnerships or acquire smaller Ad Tech firms to enhance its capabilities, sparking a wave of mergers and acquisitions in the industry. 📺 Market Expansion and Global Reach Netflix's global presence could accelerate digital advertising in emerging markets, offering advertisers new opportunities to reach diverse audiences. What do you think? Are you excited or sceptical about Netflix’s move? Read the news here: https://lnkd.in/du9CxeVq #CTV #Netflix #Programmatic #AdTech

Netflix is the latest titan to recognize the value of programmatic advertising with the announcement of its strategy to distribute unsold OTT/CTV ad space across several different providers. The Trade Desk, Google DV360, Magnite are cited as the next batch of providers. Up until now, CTV media buyers had to go through Microsoft Xandr DSP or book with Netflix publisher-direct. It reminds me of the moment when Lamar Advertising Company took the same bold step to ensure their unsold space was programmatically available in top notch, third party SSP platforms like Place Exchange and others. It’s a rite of passage. Expanding the surface area of buy-side and sell-side platforms unlocks massive revenue dollars, when done right. Some of the smartest people in the world of business work at Netflix. This is proof of that. Many hands make light work! This layers on a new dimension for marketers when they say that they can now “Netflix and Chilll”. 📺😎👏🏼 #programmaticadvertising #ctv #innovation #followthemoney https://lnkd.in/gJU9ytZi

Netflix is making major moves in the ad tech space, showcasing its growth and future plans during its upfront presentation. Here’s what you need to know: 🌟 Ad-Supported Growth: - Netflix's ad-supported plan now boasts 40 million monthly active users globally, up from 23 million in January! 📈 🛠️ New Ad Tech Platform: - Netflix will launch its own proprietary ad tech platform by next year, starting tests in Canada and aiming for a US rollout by Q2 2025, with global availability by the end of 2025. 🌐 🤝 Expanded Partnerships: - Collaborating with The Trade Desk, Google’s DV360, Magnite, and Microsoft to enhance programmatic advertising options. 📊 Enhanced Measurement: - New partnerships with iSpot and TVision, along with existing collaborations with Nielsen, EDO, DoubleVerify, and Integral Ad Science, promise better ad measurement and targeting. 🏈 Live Sports Programming: - Netflix will stream Christmas Day NFL games for the next three years and will be the home of WWE Raw starting in 2025, adding exciting live sports to its lineup. Netflix is determined to prove its value as a premium ad channel, offering more control, transparency, and engagement opportunities for advertisers. Stay tuned as Netflix continues to innovate and expand in the ad tech arena! 🎬💫 📰 Article: https://bit.ly/4aCCEYG #Netflix #AdTech #Advertising #Streaming #Innovation #LiveSports #Marketing #DigitalAds

Netflix is strengthening its advertisement solutions. The advertisers have raised concerns about its slow growth, limited targeting and measurement capabilities since the launch in 2022.   🤔 What's the background? Netflix launched ads in 2022 but it looks like advertisers were not happy with their experience on the platform.   👉 Response from Netflix? Plans to launch its own ad tech platform. They are testing in Canada this year, targeting to launch in the US by Q2 2025. They have also aimed for global availability by the end of next year.   🤝 Partnerships? They are adding programmatic partners like the Trade Desk and Magnite. Aim to expand beyond Microsoft for Ad Sales.   📉 Measurements? They are collaborating with iSpot and TVision for ad measurements. Also partnering with Kantar, Cint, NCSolutions, Nielsen, EDO, Doubleverify, and IAS.   👨👨👧👦 User engagement so far? With a surge in ad - supported subscribers, reaching 40 million monthly active users globally, Netflix is setting up its game to challenge traditional broadcasters with its expanded advertising offerings.   📝 Content strategy? Venturing into live events and sports programming and also to secure deals for Christmas Day NFL Games and WWE Raw starting in 2025.   💯 Netflix is determined to prove its credibility as an advertising platform & they are focused on expanding its ad solutions and partnership opportunities to meet advertiser demands.   🧐It would be interesting to learn more about the platform once these solutions are enabled and we hope the advertisers can now measure their campaign performance. #Netflix #NetflixAds #Streaming #DigitalAdvertising #Userengagement #Marketing #StreamingAds #Campaign #Measurements Netflix Here's the link for more details -

Global AVOD market is surging, and Netflix is emerging to lead it :) Netflix’s ad-supported plan has grown significantly, now reaching 40 million global monthly active users, up from 5 million a year ago, with over 40% of new signups in ad-supported regions opting for the ads plan. The platform boasts high audience engagement, accounting for 32.9 billion hours of viewing, with over 70% of ad-supported members watching more than 10 hours a month and maintaining high attention rates even after three hours of watching. By the end of 2025, Netflix will launch its own in-house advertising technology platform, offering new ways to buy ads, gain insights, and measure impact. Netflix is expanding its ad buying capabilities with programmatic partners such as The Trade Desk, Google's Display & Video 360, Magnite, and Microsoft. Netflix focuses on a positive user experience through deep consumer research, ensuring ads are beneficial for both members and brands. https://lnkd.in/g_zJc_Kb

🚨 There is a significant development in advertising landscape 🚨 As we all know that #Netflix is into ad sales and announced long back that advertisers can buy ad space through Google #DV360. In the recent article it is now made official. #Marketers can now access Netflix's audience through Trade Desk, Google's Display & Video 360, Xandr. As of now programmatic buys are currently available in US, Canada, Brazil and Mexico and will be made available global in the following months. Here is the link to article for more details: https://lnkd.in/gzqYqSXA #advertising #programmatic #mediabuying #performancemarketing

🚀 Netflix Levels Up: In-House Ad Tech to Drive the Next Phase of Advertising Growth Big moves ahead for Netflix in 2025! 🎉 The streaming giant is shifting gears into the "walk" phase of its ad-supported journey, with in-house ad tech set to launch in the U.S. this April. This rollout couldn’t come at a better time—right before the upfronts market, where big ad-spending commitments are locked in. 📈 Key Highlights: Netflix doubled its ad revenue last year and is on track to do it again in 2025. The ad-supported tier now represents 50%+ of new sign-ups in ad-enabled regions—proving its appeal to budget-conscious users. Live sports content, like the blockbuster Tyson vs. Paul fight and NFL Christmas Day games, is attracting major advertisers and new audiences. Proprietary ad tech = more flexibility, better targeting, and smoother advertiser experiences. Co-CEO Gregory Peters summed it up best: “The road map is clear. We’re committed to iterative innovation in advertising just as you’ve seen us do in many other places.” With connected TV advertising poised to hit $25 billion, Netflix’s ambition to redefine the digital ad space is undeniable. As they transition to in-house ad tech, brands and advertisers are in for a game-changing experience. 💡 What’s your take? Are live sports and data-driven ad strategies the key to dominating the streaming wars? Let’s discuss! 👇 #Netflix #DigitalAdvertising #AdTech #StreamingInnovation #Marketing

Netflix is shaking up the advertising game by lowering ad prices just in time for Q4! Marketers can now reach premium audiences more easily. Wondering how to get access? AI Digital can help! Check out the details here: [Link to article] #Netflix #Advertising #Marketing #AIDigital #DigitalMarketing