Tamara (Zubatiy) Nelson, PhD’s Post

Prioritizing genuine values and relationships always pays off, and this approach extends beyond just advertising.

It's always great to see my colleague Aulden KayeYi's insights recognized in the industry. Check out her thoughts on FAST and political advertising in this Magnite blog post.

In today's world, building genuine relationships with your audience is a more sustainable strategy than relying solely on traditional advertising techniques. Hear more from Louie Bacaj in episode 181 https://lnkd.in/d_8eTJ_r

In the latest episode of 'About That,' Carl Mayer and Alaina Donnellon discuss the impact of record political ad spending on local markets. Watch now! https://lnkd.in/dJznKTFv #PoliticalAds #LocalMedia #AboutThat

Australian Lamb’s latest summer ad doesn’t just deliver laughs—it delivers a sharp commentary on the chaos of our digital lives. The ad imagines a world where people debate climate change, conspiracy theories, and even how to make tea in real life, just like they do in social media comments. But instead of shouting behind keyboards, the discussions unfold (healthily!) over a BBQ. This annual staple of Aussie culture nails it again, tapping into the combative, divided nature of the online world—Reddit threads, Instagram arguments, and all. And in true tongue-in-cheek fashion, it serves up a reminder: coming together (this time over lamb) beats fighting apart. But here’s the twist—does this ad reflect where we’re headed? Social media is already rife with misinformation and hostility, and with platforms stepping back from fact-checking in the name of “free speech,” will it get even worse? Will the gap between online toxicity and real-world connection keep growing? It’s funny and thought-provoking, yes, but also a warning. Can we still bridge the divide between healthy debates in person and the chaos of the comments section? Or is the online battlefield becoming the new norm? Let’s discuss (kindly) in the comments—because nothing good ever started with “Caps Lock ON.” #SocialMedia #OnlineDebate #Misinformation #Marketing #DigitalCulture #Connection #OnlineBehavior

Magazine media and its role in the media mix The best way to show what magazine media can do for an advertiser is through real-life stories and proof points https://conta.cc/3YwVNsE

🚨”Viewers continue to look to their local news outlets for trusted information—a trust that is expected to grow throughout 2025. Pew Research’s recent Local News Study indicates that 85% of adults say that local news outlets are “at least somewhat important to the well-being of their local community.” That includes 44% who rate it as “extremely” or “very” important.” Pew Research Center Active International #localnews #communityengagement

Join me as I break down our creative thought processes in the ReZultz Recap—giving you a behind-the-scenes look at how we bring ideas to life. From Research and Insights to Big Ideas and beyond—step into the dynamic world of advertising with the ReZultz Clan on Recap. #ReZultzAdvertising #ReZultzRecap"

If you want any ad to stand out, you need a killer headline. Reason why: Its the first thing viewers see. Its what sparks the interest. Here's my advice to anyone on making good headlines: - Keep it simple - Keep it straight to the point - State something interesting Follow these simple steps, and you'll see a TON more leads.

The Power of Local Radio Advertising 🎶📻💰 Tired of chasing after the latest marketing trends? 🤯 Don't overlook the OG of advertising: local radio! 📻 It's like the reliable friend who's always there for you, even when the algorithms change and the trends fade away. 🌟 Take a read of our article on the importance of local radio advertising https://lnkd.in/eeS_qXUB #RadioRocks #BacktoBasics #OldButGold