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🚀 Dive into the future with our CTV Advertising Insights Report 2024! Discover how the shift to a 100% digital TV landscape can revolutionize your advertising strategy. With over $40 billion projected in CTV advertising by 2027, are you ready to lead the charge? Download now to stay ahead! #CTV #DigitalAdvertising https://lnkd.in/gC8swRa5

Publica by IAS joined CTV industry leaders for VideoWeek’s CTV Advertising Guide 2025 to share insights on the state of connected TV advertising in Europe. In this guide, Publica by IAS discusses strategies for a seamless transition to a CTV-first approach, how to navigate media quality challenges, drive ROI, and more. Click here to download: https://lnkd.in/epRSVdBW #CTV #AVOD #Advertising

As Australian marketers prepare for 2025, embracing Connected TV (CTV) advertising will be key. With inventory expanding and costs declining, #CTV is becoming a dominant force in video advertising. According to recent research, by 2026, it’s projected to account for almost a quarter of all video ad spend. Local marketers are already adopting this shift, with more than half of respondents in a recent report integrating CTV into their strategies. As the sector grows, investing in CTV now can position brands to leverage the medium’s increasing reach and effectiveness. Click here to read more: https://lnkd.in/gKBfKDwY #OTT #Media #DigitalAdvertising

This is a very interesting matter. The growing performance of CTV audience is not still matching ads performance. This is the great problem when a digital content subscription base meets ads business. The main problem is the pricing model. When we launched sat tv subs based with sky we had no such hyper connected tv but we set a USP on advertising business creating a unique experience with a strong brand entertainment business that set apart in pricing. This mixed up the offer combining bold sponsorship of our show accompanying brands through the world of our IPs. Clients want to create a unique experience. Even with low ads load we could secure an higher price due to a unique ad product. What the current streaming platform are missing is the creation of a unique offer that can be alternative and different from social platform and from YouTube. When it comes to programmatic adv and digital performance google, meta & Co are far more performing on a target that is duplicating on streamers yet wider. The future of CTV is to found on pushing the specificity of bold entertainment and brand and new, original and creative way of ads. Streamig companies need more media makers

Finding the right balance between linear TV and CTV is crucial for getting the most out of your ad spend. A small shift—like moving 20% of your ad spend—in your strategy could make a huge difference, especially with the power of real-time data to keep things efficient and avoid oversaturation. #CTVStrategy #AdEfficiency #Linear

Broadcasting’s Future: Embracing Programmatic and Preserving Tradition? As the CTV ecosystem has grown, some industry pundits have been quick to proclaim the death of linear TV, and the necessity for broadcasters to fully embrace programmatic in order to survive. But the reality for broadcasters is that the majority of their revenue still comes from linear TV sold by IO, says Hitesh Bhatt, Senior Director of CTV/OTT, EMEA at PubMatic. In light of this reality, what does a smart programmatic strategy for broadcasters look like? In this feature from this year’s CTV Advertising Guide, Bhatt explores how broadcasters can embrace the benefits of programmatic while still preserving the integrity of their traditional business models. Download VideoWeek’s CTV Advertising Guide Europe 2025 to read the full feature: https://lnkd.in/ea39DjvT

Thanks to Timothy Edwards for a great recap of the options that advertisers have when faced with the vast difference in ad time spent between linear and CTV. I agree that throwing MORE ads is not the way to address this difference. Rather, it's time to build the better mouse trap media colleagues. Let's challenge ourselves as we move into the new year. Instead of doing more of the SAME I'd like to suggest evaluating each opportunity in these two ways: 1) Is it incremental? Can we add new capabilities to our existing formats? The answer of course is yes and let's do it this NOW! Let's create a process where Pause ads make sense to what we are watching. Let's provide Interactive ads that are not only engaging BUT allow us to increase the speed to transaction and shorten the path to purchase. 2) Is it disruptive? Does it create NEW technologies and revenue models? This is where the real "innovation" lies, but it's a much longer journey and requires patience and testing but ultimately can SOLVE some of the problems in streaming such as churn (let's get subscribers and keep them) a clunky and confusing user interface (this is a BIG opportunities for the Operating Systems) and meaningful partnerships (creating true recurring revenue models that make viewers life simpler) Let me know your thoughts on ways we can approach "ad innovation" in the new year and find a way think outside the box. #adinnovation #marketdisruptors #newyear

Publica by IAS VP of Product James Wilhite is joining industry experts at Adwanted UK’s Future of TV Advertising Global for a panel discussion on CTV advertising and its growth opportunities. They’ll also answer questions on attracting investment from advertisers, programmatic strategies for live-streamed events, decarbonization efforts across the CTV landscape, and more. Click here to learn more: https://lnkd.in/eaSqMagd #FTVGlobal #CTV #Programmatic #Advertising

How Can Advertisers Win at CTV? Marketing budgets are increasing, and so is consumer adoption of streaming. But fragmentation, privacy concerns, inefficiencies, and lacking measurement are holding brands back from investing in CTV says Michael Lampard Chisvo, Senior Product Manager at MiQ. In this year’s CTV Advertising Guide Europe, Lampard explores how advertisers can win against fragmentation, win share of voice, and win back time in their CTV campaigns. Click the link below to download the guide and read the full feature: https://lnkd.in/ea39DjvT

The Perils of Programmatic: A Lighthearted Look at CTV and FAST Channel Advertising. In the realm of Connected TV (CTV) and Free Ad-Supported Television (FAST) channels, programmatic advertising was once seen as the hero poised to rescue content studios from financial struggles. However, as the story unfolds, it's clear that not all tales have a happy ending. Programmatic has now taken on a new moniker - Problematic, casting a shadow over media companies of all sizes. Read more about the challenges of programmatic advertising in CTV and the FAST channels here: [Link to the article] #CTV #FAST #Advertising #Media #ProgrammaticAdvertising