Tracy Swedlow’s Post

CTV Advertising: Revolutionizing Viewer Engagement & Dealership Growth Did you know? Two-thirds of viewers now say they prefer to watch content with ads if it reduces their TV subscription costs . This growing acceptance of ads creates a golden opportunity for dealerships to connect with customers where they’re most engaged. With Stealth DSP, dealerships can: • Leverage Connected TV (CTV): Over 88% of U.S. consumers access CTV platforms. Ads on these platforms reach high-intent shoppers on smart TVs, mobile devices, and social channels . • Deliver Better ROI: Stealth DSP campaigns deliver targeted, data-backed engagement with lower CPMs than traditional TV, ensuring premium inventory access on platforms like Netflix, Hulu, and Disney+ • Capitalize on Viewer Preferences: As streaming viewers embrace ads for affordability, dealerships can tap into this mindset with personalized and engaging ads, ensuring their messages resonate. 👉 Let us help you drive traffic and convert leads into loyal customers. Schedule a free demo today at https://lnkd.in/gaiPKCY3 #DigitalAdvertising #CTVAds #StealthDSP #DealershipGrowth #ConnectedTV

Silvia Fernandez Medrano, our Head of Platforms & CTV, asserts confidently that "connected TV is here to stay," highlighting its growing relevance in today's media mix. With over 82% of Spanish households now equipped with Smart TVs and 95% of internet users utilizing them, connected TV has not only transformed the entertainment landscape but also opened up a world of opportunities for advertisers through programmatic advertising. Silvia emphasizes that in such a fragmented ecosystem, where consumers seek on-demand content, the key to success lies in delivering real value, personalization, and effective measurement, elements that EXTE addresses with a robust and differentiated approach to its CTV offerings. Read on! ➡ https://lnkd.in/d7pusRQb #ConnectedTV #EXTE #AdvertisingInnovation

LG Ad Solutions’ latest report shows a significant increase in holiday spending and early shopping among CTV users. Discover key trends and insights on how TV ads and CTV can impact holiday shopping this year. Read the Latest full News - https://lnkd.in/dUXb7MFf #MarTech #MarTechedge #LGAdSolutions #HolidayShoppingTrends #CTV #TVAdvertising #ConsumerBehavior #MarketingInsights #HolidaySeason2024 #AdvertisingTrends #DigitalMarketing #StreamingTrends

As CTV ad spending grows, it turns out old-school tools like media mix models and focus groups are still super useful. They help advertisers figure out what’s really working, especially when tracking conversions is tricky on connected TVs. #CTV #AdTech #MediaStrategy

#AdTechFirst CTV's Explosive Potential: While Connected TV (CTV) has garnered significant attention and investment across the UK and Europe, its growth is hindered by persistent challenges in content transparency and quality. A new report from DoubleVerify and IAB Europe reveals that only 30% of #advertisers and #publishers have complete visibility into where their ads appear, and many lack insight into the brand safety of the surrounding content. Despite the industry's efforts, the report underscores the need for improved #transparency and #measurement #solutions. Advertisers and publishers alike face challenges in accessing and utilizing reliable data, leading to suboptimal campaign performance. To address these issues and unlock the full potential of CTV, industry stakeholders must prioritize the following: ->Enhanced Transparency: ->Improved Measurement: ->Stronger Verification: By addressing these challenges, the CTV industry can deliver more effective campaigns, drive better ROI, and realize its full potential. For more in-depth insights and actionable strategies, visit- https://shorturl.at/nGsDg #CTV #ConnectedTV #DigitalTV #SmartTV #OTT #OverTheTop #CTVTransparency #CTVQuality #BrandSafety #AdFraud #MediaBuying #DigitalMarketing #Advertising #Marketing #TuesdayLearning #CTVCuriosity

#DeepBrief | In this edition of #DEEPBRIEF from Mediabrief.com, we bring you insights on Addressable TV from Russhabh R Thakkar, Founder and CEO of Frodoh World. Thakkar highlights the unique features and capabilities that set Addressable TV apart from CTV and Linear TV, underscoring how, while Addressable TV brings complexities, those who take a smart approach are poised to be pioneers. Thakkar outlines the opportunities and impact that Addressable TV offers and discusses its reception among advertisers, channels, agencies, and consumers. He also speaks about how Frodoh World is leveraging CTV advertising to craft efficient campaigns for advertisers, how it’s helping with the measurement of the Addressable TV strategies, and discusses how it’s empowering the ecosystem and stakeholders. Link in the comments #mediabrief #FrodohWorld #Addelivery #addressabletargeting #AddressableTV #ATV #advertisingtechnology #Audienceprofiling #ConnectedTV #CTV #CTVadvertising #CTVmeasurementsystem #DataManagementPlatforms #DMPs #DEEPBRIEF #DEEPBRIEFfromMediaBrief #digitalconnectivity #DynamicAdExperiences #FrodohWorld #GroupM #Householdtargeting #LinearTV #personalizedadvertising #personalizedadvertisingexperiences #RusshabhRThakkar #Founder #CEO #ShoppableAds #SmartTVs #Targetedadvertising #TVadtargeting #TVAdvertising #unifiedCTVmeasurementsystem #ViewerDataSegmentation #advertising #marketing #digital #media

🚀 Unlock the Future of Advertising with CTV! 📺💡 In a world where traditional TV is fading and digital consumption is on the rise, Connected TV (CTV) advertising is the game-changer every brand needs! 🌐 Why CTV Matters: 🎯 Targeted Precision: With CTV, you reach the right audience at the right time, using data-driven insights for maximum impact. 📈 High Engagement: CTV ads are non-skippable and offer immersive, full-screen experiences, driving higher engagement compared to other formats. 📊 Measurable Results: Unlike traditional TV, you can track real-time performance and adjust your strategy to optimize ROI. 💡 Brand Visibility Across Devices: Today’s audience is connected across platforms. CTV ensures your brand reaches them where they’re watching—smart TVs, streaming devices, and more. At Nonagono, we specialize in tailored CTV advertising solutions that deliver results. Let’s help your brand stand out in the ever-evolving digital landscape! 🔗 Reach out to us today and transform your advertising approach with CTV! 💼✨ #CTV #ConnectedTV #DigitalMarketing #Nonagono #Advertising #Branding #Innovation #Growth

It is undeniable that Shoppable TV will be the Next Wave of Advertising 🌊 Shoppable TV, the fusion of Connected TV (CTV) and Retail Media, holds immense potential for the advertising industry. However, it's crucial to acknowledge the challenges that need to be addressed to fully harness its power. 🚧 The shift in consumer behavior towards Ad-Supported Video on Demand (AVOD) and Free Ad-Supported Streaming TV (FAST) platforms has fueled the adoption of Shoppable TV. Yet, obstacles such as seamless payment processing, personalized recommendations, and real-time inventory updates within the CTV interface remain. Despite these hurdles, the reach of CTV is undeniable: - 85% of US households are CTV enabled 🇺🇸 - Roku alone reaches 81 million households and 130 million people daily 📺 - Significant portions of internet users in Mexico (67%), Argentina (61%), and Brazil (50%) are CTV viewers 🌎 - India (79M), UK (42M), and Canada (23M) also have substantial CTV viewership 🌍 CTV and Retailers' first-party data are becoming indispensable in a cookieless world. However, Shoppable TV requires more interactive and immediate consumer engagement. To measure success, new retail metrics like incremental reach, audience composition, brand lift, offline attribution, engagement, conversion metrics, and view-through will be essential. 📊 Focusing on the consumer experience is paramount. It's not just about reaching the audience but engaging them in meaningful dialogue. 🤝 Retailers, brands, and adtech players must collaborate openly to navigate this evolving ecosystem, ensuring that the power of CTV and retail media is harnessed responsibly and effectively. By putting the consumer experience at the center, we can unlock the full potential of this exciting convergence. How do you envision the Shoppable TV user experience evolving in the next 5 years? Data from: EMARKETER, Comscore, Inc., and IAB. USD Billions and % of CTV ad spending. #ShoppableTV #RetailMedia #CTV #DigitalMarketing #Advertising

Loved this discussion on the opportunities for Connected TV (CTV) in Asia. For me, the key question remains: what is CTV's fundamental role? The idea of CTV as an all-in-one solution—driving awareness, engagement, and conversion—is undeniably appealing. But in practice, it often lacks the scale for true brand-building reach. And when it comes to conversions (except for endemic brands), results can be challenging, making it a tough sell for performance-driven marketers. If CTV is planned as part of total TV (which feels logical), how do we reconcile its performance role, and where does the budget come from? I’m curious to see how the industry addresses these challenges as its such an interesting space