Tony E. Kula’s Post

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Human | Entrepreneur turned Investor | Founder of MVC & MEETYOO | Passionate Sales Guy | Dad of fantastic Girls | Triathlete

"Mr. Money lives on focus island"* I regularly talk to B2B SaaS founders about the best revenue channel to start with. They usually have 3 dreams: A) The “product led growth” dream 🧑💻 Tons of small customers who come by themselves through the website. Problem: high churn, no expansion potential. B) The “someone else is selling for me “ dream 🤝 Finding sales partners who have access to the market and sell my solution. Problem: no commitment, complicated contracts, no direct access to customers. C) The “Big fish” dream 🐠 Closing big enterprise deals with a lot revenue potential. Problem: long sales cycle, many stake holders, high customization effort. Dreams are good, but revenue is better for a startup! ➡️ The best target group up to 1M ARR revenue are mid market companies! Here you have the best correlation between sales cycle, sales potential and product feedback. Focus and learn to sell to this customer group in the beginning. Start selling "up-market" later and do partner business opportunistically. Happy selling 🚀 *The saying is from my friend Johannis Hatt he's right and a great business angel on top. ____________________________ Sharing my experience as an entrepreneur and angel investor. Investing in early stage B2B SaaS startups. Happy to connect 👋

David Turnbull

Managing Director & Founder at Denizen

9mo

is selling to mid-market and enterprise so different? I would say the sales process is almost the same, just that the onboarding and monetization impact with enterprise is slower...

Björn W. Schäfer

Scale beyond founder sales from 1 to 10M ARR with a proven system and unfair insights

9mo

Great "collection". Dream no. 4: one silver bullet which improves the status quo over night 🙄

Dream big, but prioritize revenue generation for long-term success! 🚀

Mikael Wällstedt

I help Tech companies generate more leads and close more deals through coaching

9mo

It is good to dream, that can open up our minds. But you should not get stuck in the dream stage. To generate revenue you must get the sales done. I agree that the mid market segment is a good starting point.

Tom Wood

🚀Co-Founder & CEO of TalentMatched | AI Powered Job Application Qualification | Removing Manual Application Reviewing | 23 Years Scaling Recruitment Agencies🚀

9mo

Great advice

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Leonidas Papadopoulos

Founder & CEO at Viable | Scaling Startups into Global Ventures | Venture Builder & Investor | Forbes 30 Under 30

9mo

Solid advice based on real-world experience. Mid-market focus resonates well. Tony E. Kula

Bernd Winkhaus

Business Builder | from start-up 2 scale-up | growth Expert | Corporate Development | Transformation Management

9mo

Thank you for your clear words Tony E. Kula. If one starts a business, these 3 dreams are often there, but invisible. For me it's a good typology to check and ask about during consulting processes.

Phil (Prashant) K.

Empowering Founders & CXOs to Build Personal Brands That Drive Business Growth | Marketing Automation Expert | B2B Lead Generation Strategist | Founder & CEO, FundFixr | Investment & Growth Mentor

9mo

That's insightful advice! Mid-market companies seem like the sweet spot for success. Keep up the great work! 🚀 Tony E. Kula

Rami Alame

Financial services lawyer, tokenization, securitization

9mo

Great insights! Focusing on revenue channels is crucial for B2B SaaS startups.

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