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Technology and Sustainability Leader | Top 50 Global Thought Leader | International Keynote Speaker @ Tom Raftery | Podcast host | Energy, Supply Chain, Climate, Marketing

🌍 “If we can’t persuade the majority that real change is urgent, no tech will save us.” 🔥 This week on the #ClimateConfident Podcast, I sat down with Ollie Burch—communications strategist and co-founder of Among Equals—to dissect why climate messaging is failing to drive action, and how we can fix it. Here’s what you’ll learn: ✅ Why polar bears and doom-scrolling alienate 60% of audiences (and what to use instead). ✅ How behavioural psychology—like leveraging social norms—can shift minds without preaching. ✅ The “patriotic” framing that could unite conservatives and progressives on climate action. ✅ Why Churchill-style messaging (yes, Churchill!) holds lessons for today’s climate crises. Ollie argues climate comms’ biggest flaw is self-inflicted: we’re stuck in echo chambers, ignoring decades of marketing science. The fix? Speak to people’s wallets, values, and daily lives—not just polar ice caps. 🎧 Listen now for actionable strategies to cut through noise, bridge divides, and make sustainability personally relevant. Link in comments! 👇 Hot take for debate: If climate activists spent less time glueing themselves to roads and more time studying behavioural economics, we’d already have net-zero policies. Let me know your thoughts in the comments below 👇 —— #ClimateCommunication #Sustainability #BehaviouralScience #ClimateAction #Leadership #CleanTech #NetZero #LinkedInNewsIRE (P.S. Drop a 👍🏻 if you’ve ever bought “eco” bleach… then switched back to the hard stuff. We’ve all been there.)

Tom Raftery

Technology and Sustainability Leader | Top 50 Global Thought Leader | International Keynote Speaker @ Tom Raftery | Podcast host | Energy, Supply Chain, Climate, Marketing

3w
Tom Raftery

Technology and Sustainability Leader | Top 50 Global Thought Leader | International Keynote Speaker @ Tom Raftery | Podcast host | Energy, Supply Chain, Climate, Marketing

3w

Effective climate communication starts with understanding human behavior and values, not just environmental statistics. Let's embrace this wisdom. #ClimateAction

Tom Raftery, effective communication is key to driving sustainable change. How can we improve our approach?

Moksedul Alam

Helping Coaches & Consultants Get More Clients with High-Performance Websites, SEO & YouTube Growth 🚀

1w

Very helpful

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