Tom Letizia’s Post

Just in case quality is important to you, our very own Sean O'Donnell & Aladdin (Alaa) Selim just won the Award of Excellence from the NJ AD Club for their work in legal marketing ads!! Unique Strategies - Premier Content - Brilliant Adjustments - Client Success #legalmarketing #VideoMarketing #streaming #lawfirmadvertising #branding #lawyermarketing

In the latest episode of Ad Watchers, hosts Eric Unis and Annie M. Ugurlayan (she/her) discuss recent National Advertising Division cases concerning the use of rankings and reviews in advertising, identifying cases that reflect recent updates to the FTC’s Endorsement Guides. Listen in: https://lnkd.in/emhwN2pJ #AdWatchers #Advertising #AdLaw

“We talk a lot about competition … but when we talk about SMBs we’re not competing there.” That means that “coming together makes a ton of sense.” Fox ad sales chief Jeff Collins gets to the heart of why the industry coming together to launch Universal Ads makes perfect sense. #FreeWheelEmp https://bit.ly/423XrDO

“We talk a lot about competition … but when we talk about SMBs we’re not competing there.” That means that “coming together makes a ton of sense.” Fox ad sales chief Jeff Collins gets to the heart of why the industry coming together to launch Universal Ads makes perfect sense. #EffectvEmp https://bit.ly/3Wd3uSG

Another year of ho hum ads on the Super Bowl. The USA Today Ad Meter had the Top 5 as: - State Farm (Arnold Schwarzenegger and Danny DeVito) - Dunkin' (Ben Affleck, JLo, Tom Brady, Matt Damon, Jack Harlow, et al) - Kia (No famous faces) - Uber Eats (Jennifer Aniston, David Schwimmer, et al) - NFL (Fred Warner, Justin Jefferson, et al) Most of advertisers were investing a ton of money in production costs and endorsement fees in addition to the media cost of $7 million for 30-seconds. Note that a lot of the bigger ads were full 60-second spots, so probably not quite $14 million per, but close. The strategy seemed to be "We have to have celebrities to make our mark." Note the Top 5, all but one had at least one celebrity, some multiples. I actually had to watch some a few times to catch all the paid cameos. We all know what Tom Brady has been up to...his face showed up in a lot of the ads. For me, I thought the smart, strategic, on brand and impactful ads were: - Google Pixel (no celebrity) - a great product showing a great feature in a very emotional and unique way. Even though we all knew the ending, the entire spot was well thought out and executed. - Dove - a continuation of their brilliant strategy that has been working for quite a few years now. With an impactful message and a fact that most are not aware of. And as a girl Dad, it resonates with me and makes me wonder how they are going to now effect the change. - Verizon (Queen B) - what a great spot that showcased the product in a fun way without beating us over the head. The spot must've cost a fortune as it was beautifully shot, edited and mixed. Really smart. - Doritos (Dina and Mita) this ad was interesting as the Takis competitor is a product from the Hispanic community that has become a brand extension that warrants a Super Bowl spot. The power of melding cultures and showing the strength of crossing markets. And the spot was crazy fun. There were certainly others that were well done, but not a bunch. What did you think? Other faves? Some that stood out as good or bad? #superbowl #marketing #ads https://lnkd.in/gEbmtFpM

[NOW LIVE] In the latest episode of Ad Watchers, hosts Eric Unis and Annie M. Ugurlayan (she/her) discuss recent National Advertising Division cases concerning the use of puffery in advertising. Listen in: https://hubs.la/Q02zLKDH0 #AdWatchers #Advertising #AdLaw #Puffery

At RG Media, our values aren't just words, they're the foundation of everything we do. Honesty, integrity, and transparency are the cornerstones of our identity. When you partner with us, you can trust that we'll always stay true to our values and deliver on our promises. With RG Media, you're not just getting an advertising experience – you're gaining a trusted partner committed to your success. Reach out to us for more information and let's turn your advertising goals into reality! #AirportAdvertising

Door - Eat - Toes 😹 these 3 finalists are great‼️ Congrats to everyone who PURRticipated. Get your vote in. https://lnkd.in/g_nVzgXK #doritos #crashthesuperbowl #advertising #marketing #commercial #competition #funny #funnyvideos

A pleasure to be on the first panel and discuss what we expect 2025 to bring. Key take outs: 🏆TV,Linear and BVOD will be a strong and a core part of large advertisers plans in the U.K. as a whole, however many have made the commitment for digital and social first. 🎸the rockstars of next year will be brave enough to aim to solve incrementally and cross media measurement and create a greater understanding of frequency across devices to drive deep learnings and impacts from there campaigns. 🚀ACR will allow cross channel data, delivery, optimization and reporting to enable these two core principles to validate and deliver in reel time campaigns through digital and programmatic channels offering reactive opportunities to learn quickly as brands understand omnichannel reliance, relation and opportunities.

Catch the post-event video from Campaign’s Breakfast Briefing: Out of Home 2025, which delved into discussions about how advancement in digital technologies, the move towards standardised measurement, the dawn of programmatic in the Middle East, and meaningful industry collaborations are reshaping OOH into a much more precision-targeted, efficient, flexible, and effective medium. A word of thanks to all our sponsors: Arabian Outdoor, Hills Advertising L.L.C., Hypermedia, Contour Media, Seventh Decimal and Viola Outdoor. See you at the next one! #CampaignBreakfastBriefing