The "80/20 Principle" for Founders—explained in 1 minute 👇 𝟭. 𝗧𝗿𝗮𝗰𝘁𝗶𝗼𝗻: 80% distribution, 20% product Focus on getting your product out there more than perfecting the product. 𝟮. 𝗚𝗿𝗼𝘄𝘁𝗵: 80% retention, 20% acquisition Keeping customers is far more cost-effective than acquiring new ones. 𝟯. 𝗥𝗲𝘃𝗲𝗻𝘂𝗲: 80% existing customers, 20% new leads The majority of revenue will come from upsells and renewals over leads. 𝟰. 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝘀: 80% positioning tweaks, 20% actual price changes How you present the value of your product over constantly changing the price. 𝟱. 𝗕𝗿𝗮𝗻𝗱 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴: 80% customer experience, 20% logo design A strong brand is more about delivering a great customer experience than having a great logo. 𝟲. 𝗦𝗮𝗹𝗲𝘀: 80% listening, 20% pitching Understand your customer’s needs BEFORE pitching your product. 𝟳. 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴: 80% empowering users, 20% company-led initiatives Empower your users to engage over top-down company initiatives. 𝟴. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁: 80% core features, 20% nice-to-haves Keep improving essential, high-impact features over adding new ones. 𝟵. 𝗧𝗶𝗺𝗲: 80% executing, 20% strategizing Planning is useless without the execution to make real progress. 𝟭𝟬. 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: 80% user feedback, 20% user behavior Gathering user feedback will tell you more than observing behavior. 𝟭𝟭. 𝗣𝗿𝗶𝗰𝗶𝗻𝗴: 80% value perception, 20% actual costs How customers perceive the value of your product can be a lot more than its cost. 𝟭𝟮. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: 80% word-of-mouth, 20% paid ads Organic growth is far more sustainable than relying heavily on paid ads. 𝟭𝟯. 𝗨𝘀𝗲𝗿 𝗼𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴: 80% aha moments, 20% feature tutorials Creating aha moments is more impactful than explaining it. 𝟭𝟰. 𝗨𝗜/𝗨𝗫: 80% intuitive flow, 20% aesthetic appeal Make it easy to navigate first, and then add aesthetics. 𝟭𝟱. 𝗩𝗶𝗿𝗮𝗹 𝗴𝗿𝗼𝘄𝘁𝗵: 80% reducing friction, 20% incentivizing sharing Making it easy for users to adopt your product works better than incentives. 𝟭𝟲. 𝗥𝗼𝗮𝗱𝗺𝗮𝗽: 80% market pull, 20% vision push Build what the market is asking for over trying to push a vision. 𝟭𝟳. 𝗧𝗲𝗮𝗺 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: 80% context setting, 20% direct orders Providing the context and vision is more effective than micromanaging. 𝟭𝟴. 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀: 80% observing, 20% asking Observing how they react can tell you more than direct questions. 𝟭𝟵. 𝗠𝗮𝗿𝗸𝗲𝘁 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴: 80% owning a niche, 20% broad appeal Owning a niche will bring more success than trying to appeal to everyone. 𝟮𝟬. 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝘁𝗶𝗺𝗲: 80% working on the business, 20% in the business Focus on the 80% that impacts the most growth and less on day-to-day operations. Share, save, bookmark, or print this goldmine for any founder. #strategy #startups #growth #technology #i5growth #i5invest Image Credit: Greg Isenberg
The "80/20 Principle" for Founders—explained in 1 minute 👇 𝟭. 𝗧𝗿𝗮𝗰𝘁𝗶𝗼𝗻: 80% distribution, 20% product Focus on getting your product out there more than perfecting the product. 𝟮. 𝗚𝗿𝗼𝘄𝘁𝗵: 80% retention, 20% acquisition Keeping customers is far more cost-effective than acquiring new ones. 𝟯. 𝗥𝗲𝘃𝗲𝗻𝘂𝗲: 80% existing customers, 20% new leads The majority of revenue will come from upsells and renewals over leads. 𝟰. 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝘀: 80% positioning tweaks, 20% actual price changes How you present the value of your product over constantly changing the price. 𝟱. 𝗕𝗿𝗮𝗻𝗱 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴: 80% customer experience, 20% logo design A strong brand is more about delivering a great customer experience than having a great logo. 𝟲. 𝗦𝗮𝗹𝗲𝘀: 80% listening, 20% pitching Understand your customer’s needs BEFORE pitching your product. 𝟳. 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴: 80% empowering users, 20% company-led initiatives Empower your users to engage over top-down company initiatives. 𝟴. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁: 80% core features, 20% nice-to-haves Keep improving essential, high-impact features over adding new ones. 𝟵. 𝗧𝗶𝗺𝗲: 80% executing, 20% strategizing Planning is useless without the execution to make real progress. 𝟭𝟬. 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: 80% user feedback, 20% user behavior Gathering user feedback will tell you more than observing behavior. 𝟭𝟭. 𝗣𝗿𝗶𝗰𝗶𝗻𝗴: 80% value perception, 20% actual costs How customers perceive the value of your product can be a lot more than its cost. 𝟭𝟮. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: 80% word-of-mouth, 20% paid ads Organic growth is far more sustainable than relying heavily on paid ads. 𝟭𝟯. 𝗨𝘀𝗲𝗿 𝗼𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴: 80% aha moments, 20% feature tutorials Creating aha moments is more impactful than explaining it. 𝟭𝟰. 𝗨𝗜/𝗨𝗫: 80% intuitive flow, 20% aesthetic appeal Make it easy to navigate first, and then add aesthetics. 𝟭𝟱. 𝗩𝗶𝗿𝗮𝗹 𝗴𝗿𝗼𝘄𝘁𝗵: 80% reducing friction, 20% incentivizing sharing Making it easy for users to adopt your product works better than incentives. 𝟭𝟲. 𝗥𝗼𝗮𝗱𝗺𝗮𝗽: 80% market pull, 20% vision push Build what the market is asking for over trying to push a vision. 𝟭𝟳. 𝗧𝗲𝗮𝗺 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: 80% context setting, 20% direct orders Providing the context and vision is more effective than micromanaging. 𝟭𝟴. 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀: 80% observing, 20% asking Observing how they react can tell you more than direct questions. 𝟭𝟵. 𝗠𝗮𝗿𝗸𝗲𝘁 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴: 80% owning a niche, 20% broad appeal Owning a niche will bring more success than trying to appeal to everyone. 𝟮𝟬. 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝘁𝗶𝗺𝗲: 80% working on the business, 20% in the business Focus on the 80% that impacts the most growth and less on day-to-day operations. Share, save, bookmark, or print this goldmine for any founder. #strategy #startups #growth #technology #i5growth #i5invest Image Credit: Greg Isenberg