Thiyagarajan Maruthavanan (Rajan)’s Post

View profile for Thiyagarajan Maruthavanan (Rajan)

@Upekkha (SF/Blr)| Writing on - India × Global Markets x AI

The Problem with Customer Feedback Is actually a problem of attention Most startups do customer feedback wrong. They spray generic NPS surveys at all users indiscriminately, getting back 1-4% response rates of mostly shallow data. This feels like doing something, but it's theatrical busy work. The reality is that users who matter most to your business - those about to churn, those who just hit a key milestone, those who could be evangelists - need different questions at different times. And they need to feel heard, not just surveyed. Duonut (UP23) (founded by @ramyabhaskar14) is replacing traditional surveys, they are using GenAI to create contextual conversations with users at moments when feedback actually matters. Duonut adapts follow-up questions in real-time based on responses, much closer to how a founder would actually talk to users. The insight here is that good feedback isn't about asking questions - it's about having the right conversations with the right users at the right time. Most startups don't do this because it hasn't been scalable. Until now. This is the kind of tool I wish existed when we were building our user feedback systems at Upekkha early on. If you're drowning in low-response surveys and shallow feedback, you might want to check them out: https://lnkd.in/gCehKYPE

Vikram Bhaskar

I help CEOs fix and grow struggling businesses - think of me as your experienced co-pilot for the turnaround journey.

4mo

Feedback has to be timely and relevant. Otherwise it's as good as asking someone "How's it going?"

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