How to boost HCP engagement with pharma marketing

From automated reminders to intuitive UX and integrated appointment scheduling, there are a few simple strategies that can make a world of difference in a patient's experience. Read and share Elizabeth Westerhaus's take on how pharmaceutical companies can elevate their digital platforms to improve accessibility for patients seeking support and information in PM360 Magazine's latest 'Focus On.' Don’t miss out on her valuable insights! https://lnkd.in/e_3NZzVz

We know that the scientific content used for omnichannel engagement is continuously evolving. This means that your medical team needs clear guidelines and approval processes for its use, reuse, and retirement. And internal alignment is key for speed – if new scientific data emerges and your organization spends three weeks producing related content, you may have missed the window to communicate critical information about your product. Shai Blackwell shares perspectives from JENNIFER HADDON from Boehringer Ingelheim and Georgios Tramountanis from Takeda on creating detailed plans for content distribution that deliver relevant, compliant content as quickly as possible. https://bit.ly/4eLCT75 #pharmaceuticals #medicalaffairs  #medcomms

As marketers we strive to reach that bliss, 1:1 marketing. Achieving true personalization for a client is a process. When we delve deeper into customer-driven experiences, the opportunities for personalization become increasingly accessible. Loriann Murray , SVP Strategy shares the beneficial process of breaking down hyper-personalization and how to make it work for your brand. Our guide provides critical insights from The One-to-One Future of pharmaceutical brands that have restraints that oftentimes challenge our industry to pivot to reach what we strive for. Empower your knowledge with strategies across the board to make experiences personalized for clinicians. 🔗 https://bit.ly/4clex1I #DigitalHealth #PharmaPersonalization #ClientDriven

I'm thrilled to share a must-read report for anyone in Life Sciences interested in the evolving landscape of Customer Experience within the pharmaceutical industry! 📊✨ 🔍 The State of Customer Experience in the Global Pharmaceutical Industry 2024: HCP Interactions is now available, and it's packed with valuable insights that can shape our strategies moving forward. This report dives deep into: -The latest trends in healthcare professional interactions -Key challenges and opportunities in customer engagement - Best practices to elevate the customer experience in our sector Whether you're in healthcare, pharmaceuticals, or simply interested in customer engagement, this report is a treasure trove of information that you won't want to miss. 👉 Read the full report here: https://lnkd.in/eMq3Biga Let’s transform our approach to customer experience and drive impactful change together! 💡💪 #Pharma #CustomerExperience #HCPInteractions #LifeSciences #Insights #Report #DTConsulting

I have had the pleasure of working with some true industry experts at Relevate Health, but if I could pick just one who I learned something from during every conversation we’ve had– that would easily be Loriann Murray. Sometimes things get dropped between the strategy phase and the execution phase, but not with Loriann. She is able to advise strategically on projects from start to finish, and this blog article really emphasizes one of her strengths: personalization. Loriann doesn’t provide off the rack solutions to complicated problems, she goes full bespoke and tailors the entire process to be exactly what the client or audience is looking for. Give this article a read, I think you’ll learn a lot! I know I did.

Companies today are shifting to a customer-centric mindset to better serve their target markets. At C&A Digital, we help clients navigate this shift with one of our strategic offerings: Customer Journey Experience Transformation. This is especially relevant in the healthcare industry as many pharmaceutical companies are concentrating on improving the overall patient experience. In this video, Vanessa Capistran, Client Experience Associate, explains the benefits of this strategic offering. Visit our website at cadigitalny.com to learn more. #strategy #marketingstrategy #customerexperience #healthcarestrategy

In the fast-paced world of pharmaceutical marketing, staying ahead of the curve is crucial. EyeScale, powered by ScaleverS in collaboration with our European technology partner, is here to transform how we design visual aid communication for doctor conferences. Here's how EyeScale can make a difference: 🔍 What is EyeScale? EyeScale is an advanced eye tracking technology that provides deep insights into user behavior by analyzing where and how long users focus on specific elements. This data is invaluable for creating effective and engaging visual aids, Website contents, Blogs, any form of communication. 💡 Benefits of Eye Tracking in Pharmaceutical Marketing: 1. Enhanced HCP Engagement by 60% 2. Improved Design Efficiency by 30-50% 3. Able to know which elements capture the most attention 4. Cost-Effective by 40% and Timesaving by 20% 5. Increased Recall and Retention by 25-35% Source: Springer, "The fundamentals of Eye tracking" #scalevers #sundaypost #eyescale #doctorconferences #brandmanagement #strategicmarketing

🏆 Swoop Wins 2025 BIG Innovation Award Swoop, a leader in AI-driven healthcare marketing, has been honored with the 2025 BIG Innovation Award for its patented predictive audience technology. This solution addresses patient nonadherence, a major issue in U.S. healthcare, by enabling pharmaceutical brands to engage patients and healthcare providers with targeted, privacy-safe messaging to improve health outcomes. 🌟 Innovation in Action Swoop empowers brands to predict and prevent treatment lapses, ensuring better care and saving lives. 💡 "We’re thrilled to spotlight Swoop as a shining example of innovation," said Russ Fordyce, CEO of Business Intelligence Group. Read More:https://lnkd.in/d_NvSWRc

Experience seamless integration of Tasks and Goals with Lylli LaunchTools®! Our unique tool is the only one that links Key Activities directly to your overarching Goals, ensuring every task added and completed advances your product launch strategy. 🎯 Discover the clarity and precision that Lylli LaunchTools® brings to project management. With each action clearly mapped to its purpose, your team gains an unmatched understanding of how individual efforts contribute to the big-picture objectives. This connection enhances efficiency and drives success in the competitive fields of Pharmaceuticals, Life Science, and Medical Devices. Transform the way your team operates with a tool designed for transparency and effectiveness. Whether you’re pushing the boundaries of medical innovation or streamlining complex projects, Lylli LaunchTools® is your partner in achieving strategic goals. With Lynn’s dynamic expertise in the Pharma and Medical Devices industry, Lylli LaunchTools® is your go-to solution for helping you navigate the complexities of life science product launches with ease and efficiency. 📅 Ready to see it in action? Schedule a demo with Lynn Donaldson by Texting 9089637747 to set up your free demo. #LylliLaunchTools #GoToMarketStrategy #TaskManagement #communication

Your medicine's impact starts with packaging that reflects its value. Prioritizing patient experience is non-negotiable. Why bespoke packaging is important: → Enhances patient adherence & outcomes → Demonstrates a patient-centric commitment → Fuels innovation in the industry → Positions your brand as a leader How to shift your packaging mindset: → Deeply understand patient needs & challenges → Partner with experts for tailored solutions → Embrace co-creation for better results → Prioritize long-term impact over quick fixes Ask yourself: → Where might traditional packaging compromise the patient journey? → What unique requirements does my medication have? → How can packaging become an extension of patient care? → Am I making decisions based on habit or true necessity? Choose a packaging partner, not just a supplier. #pharmaceuticals #packaging #patientcentric #innovation #pharma