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Want your B2B marketing video to engage your audience and drive action? Here's the one thing you need: A well-crafted script. Here’s how to write one. --- 1/ Start with a Strong Hook Heard it all before, right? The first few seconds of your video are crucial. Start with a compelling hook to grab your audience’s attention. This could be: - a surprising fact - a bold statement - a thought-provoking question Only thing that matters is that it's related to their pain points. 2/ Clearly Define the Problem Outline specific problems or challenges your target audience is facing. This helps build relevance and ensures that your viewers immediately see the value in continuing to watch. 3/ Introduce Your Solution Here's where you come in to "save the day." Present your product or service as the solution to the problem. Be clear, concise, focused on the key benefits and how it addresses the audience’s needs. 4/ Highlight Key Features and Benefits Too many make this mistake. DO NOT FOLLOW IN THEIR FOOTSTEPS. Don't talk about what your product does. Instead, explain how what you're offering actually benefits the user. Use bullet points or short, impactful sentences to keep this section engaging. 5/ Include Social Proof If you have satisfied customers, use things like: - quotes - testimonials - case studies Social proof builds credibility and reassures potential clients about the effectiveness of your solution. 6/ Use a Clear CTA This is important: You need to end your video with a strong CTA. Tell your audience EXACTLY what you want them to do next. - Visit your website - Sign up for a demo - Contact your sales team You need to direct them to some type of action. 7/ Keep it Concise and Focused This can be a challenge, but it's not impossible. Here's the thing: B2B audiences appreciate concise, focused content. So, avoid unnecessary jargon and keep your script to the point as much as possible. The "perfect" script length? Short-form - 33 seconds Long-form - 2-4 minutes 8/ Use Storytelling Elements The goal should always be to make your script more engaging. That's where you should include a story. This could include: - a brief narrative about a customer’s journey - a BTS look at your company - an anecdote that illustrates the value of your product. 9/ Edit and Refine Once you’ve drafted your script, the last thing is to review and refine it. - remove redundant information - simplify complex sentences - ensure a smooth flow Reading the script out loud can help identify awkward phrasing or pacing issues. And that's it. ------- By focusing on these elements and keeping your content concise and engaging, you can script a video that captures attention, builds trust and drives action. #videoscript
