The Media Planning Agency’s Post

2025 could see a reinvention of TV advertising—it’s no longer just about buying ad slots, but about understanding viewer behaviors, leveraging advanced targeting, and integrating TV with the broader, data-driven marketing mix. The opportunity lies in balancing TV’s broad reach with the precision and data-driven insights that can maximize impact and recall. #TVAdvertising #AdvertisingTrends #MarketingStrategy

📺💡 Addressable TV is not just a buzzword; it's a game-changer, reshaping how brands connect with audiences. From tailored messaging to precise targeting and powerful contextual reporting. the power of addressable TV is undeniable. What does this mean for traditional advertising models? How can brands navigate this shift while staying true to their core values? L#TVAdvertising #AddressableTV #MarketingTrends 🚀 https://lnkd.in/e79bEmf6

As the TV advertising landscape continues to shift from traditional linear TV to digital platforms, take a minute to read how it is impacting the effectiveness of advertising efforts. Finding that right blend between traditional and Connected TV can be tough, but Simpli.fi's ZTV solution stays ahead of the TV advertising curve with data-driven insights and targeting capabilities to help advertisers reach all relevant audiences. https://lnkd.in/gfDqaS_s

The study, Breaking Through: Mid-Funnel TV Attribution, uncovers how first-time TV advertisers achieve substantial "mid-funnel" outcomes—namely increased website traffic and online searches—which ultimately drive consumer action and consideration. New opportunities for small and medium-sized businesses Historically, TV advertising was often out of reach for smaller brands. However, the report indicates a changing dynamic. Small to medium-sized businesses (SMBs), which comprised a large share of the brands studied, reported growth in consumer interest and conversions previously unattainable without digital-first strategies. TV is now accessible to these advertisers through scalable, data-driven targeting methods and sophisticated attribution models, helping them make the most of each dollar spent.

India's television landscape is on the cusp of a transformative shift. Disney Star Network’s targeted ads deliver premium audience reach in top metros. With the advent of targeted advertising on linear TV, brands can now reach their desired audiences with unprecedented precision. This game-changing technology promises to redefine the advertising landscape, offering unparalleled benefits for marketers, broadcasters, and viewers alike.

Local TV advertising isn't dead – it's evolving. Are you keeping up? Our latest blog post dives into the world of local advertising, exploring: 🔹The shift from traditional linear TV to Connected TV (CTV) 🔹 How CTV enables precise audience targeting 🔹 Industries benefiting most from local CTV campaigns 🔹 Step-by-step guide to buying CTV ad spots Don't miss out on reaching your ideal customers with personalized, data-driven TV campaigns. Read the full article 👉 https://lnkd.in/ewW9HtJf #CTV #OTT #LocalAdvertising #LocalMarketing #TVAdvertising

Discover how Effectv's Audience Addressable solution empowers regional and local advertisers to leverage addressable advertising for more impactful TV campaigns, reaching precise audiences across Comcast's vast household footprint. Read the Latest full News - https://lnkd.in/dcjZmhQv #martech #martechedge #advertising #campaigns #collaboration #businessgrowth #innovation #transformation #technology

The shift towards mobile video consumption is reshaping marketing strategies. With 67% of consumers engaging daily on small screens, marketers must prioritize mobile platforms for ad spend. The heightened attention on mobile—69% versus 50% for TV—indicates a more engaged audience. This data underscores the necessity of integrating mobile and TV campaigns for optimal impact. As viewing habits evolve, brands should adapt to this dual-screen reality, ensuring their content resonates across both platforms.

Emotional advertising is becoming increasingly vital in today's marketing landscape, especially during key seasons like Christmas. Research highlights that emotional ads can enhance a brand's pricing power by 40%. This type of advertising resonates deeply with consumers, making them more willing to pay a premium for brands that evoke feelings. Additionally, emotional ads are 27% more likely to go viral on social media, amplifying their reach and impact. My advice: Brands should embrace emotional storytelling in connected TV advertising to create meaningful connections with audiences. #EmotionalAdvertising #ConnectedTV

++ Synamedia and OSN Group Launch Advanced Connected TV Ad Solution, Revolutionizing Targeted Advertising ++ Leading video software provider, Synamedia, and OSN Group, the leading entertainment network in the MENA region, have announced the launch of an advanced Connected TV (CTV) advertising proposition, powered by Synamedia Iris, setting a new standard for targeted advertising across linear broadcast channels. This pioneering solution enables advertisers to leverage OSNtv’s premium platform, delivering unparalleled value to brands and audiences alike. "We’re thrilled to launch this transformative advertising solution, which allows us to deliver unparalleled value to advertisers and audiences alike. With targeted advertising already integrated on our streaming platforms, linear TV remains a cornerstone of our strategy, and with Synamedia Iris, we’ve gone from having no measurable data for campaigns to offering the most advanced solution available." – Hamid Davari, Director of Ad Sales, OSN "This partnership with OSN Group marks a major leap forward for TV advertising in the region. Synamedia Iris combines the power of linear broadcast with the precision of digital targeting, giving advertisers the tools they need to connect with highly valuable audiences while optimizing campaign performance in real-time." – Guy Southam, Senior Director of Advanced Advertising, Synamedia #techafricanews #africa #advanced #connected #tv #ad #solution #revolutionizing #targeted #advertising