Launchpad’s Post

Building a Product-Based Business Comes with Challenges—But You Don’t Have to Do It Alone! At our recent Product Business Power Hour, founders came together to tackle roadblocks, exchange insights, and gain fresh perspectives with expert guidance from Susannah Jaffer, founder of ZERRIN. Here are some key takeaways from the session: 🔹 Retail Readiness – Barcodes can be tricky! While some retailers have their own systems, understanding barcoding early can help streamline distribution. 🔹 Standing Out in a Crowded Market – Differentiation is key! Strong branding and market research are essential for positioning your product effectively. 🔹 Navigating Distribution Challenges – Struggling to get your products into new markets? Consider video pitches for distributors and influencer marketing to boost brand awareness. 🔹 Sustainability, One Step at a Time – Launching a sustainable brand can feel overwhelming, but breaking it down into manageable steps and building strong supplier relationships can make all the difference. 🔹 Community & Collaboration Matter – Networking with fellow founders provides valuable insights and opportunities—like our upcoming breakfast session on 11 Apr (more info coming up soon) A huge thank you to Susannah and everyone who joined the discussion! If you're building a product-based business, keep an eye out for more dedicated programming and opportunities to connect at Launchpad. #Launchpad #ProductBusiness #Entrepreneurship #BrandStrategy #SustainableBusiness #SmallBusinessSupport