📊 How do you measure your marketing success? In our recent Google Analytics Masterclass with web analytics expert Carolyn James, we explored how to track and optimize marketing performance with data-driven insights. Here are some key takeaways: 🔹 Track What Matters – Use Google Analytics and Tag Manager to measure the right metrics for your business. 🔹 Know Your Audience – Segment data to personalize messaging for existing customers vs. new visitors. 🔹 Stay Compliant – Ensure your data collection aligns with privacy regulations and best practices. 🔹 Explore Alternatives – Consider privacy-friendly analytics tools and server-side tracking for better data accuracy. 🔹 Find the Right Balance – Leverage marketing data while respecting customer privacy to build trust. A big thank you to Carolyn for sharing her expertise and to everyone who joined us! Want to sharpen your marketing analytics skills? Stay tuned for more insightful sessions at Launchpad.
