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"Anything in media that seems to be ‘dying’ is more likely evolving. By understanding those changes, we can get ahead of the curve and seize new opportunities for our clients while shaping the future of our industry.” Managing Partner for Strategy Rik Moore, joins industry leaders to share his opinion on what advertisers should leave behind in 2025 and which approaches are worth reconsidering as we plan for the year ahead and look toward the future. Find out more via MediaCat below. ⬇️ https://lnkd.in/ehSnEQGn #MediaAgency #Advertising #StaySmart

In 2024, driving effectiveness in digital media remained one of the biggest challenges for advertisers. As we look to 2025, the stakes are higher than ever as advertisers face mounting pressure to eliminate wasted media spend and reinvest in strategies that truly drive brand growth. -- In our latest #MediaSnack, ID Comms CEOs, Tom Denford and David Indo are breaking down 10 of this year's biggest moments in media and advertising, including: 👉 The massive merger that shook the media world last week 👉 2024's biggest advertising wins 👉 The huge gaps that marketers today are missing in their digital strategy Check it out: https://lnkd.in/gKXFnarK #media #advertising #programmatic #mediatrends #digitalmarketing

Digital Out of Home: Effective, Drives Action, Boosts EngagementThe latest OAAA/Harris Poll results overwhelmingly confirm what so many brands already know: Digital Out of Home (DOOH) advertising is a highly effective channel that, as compared to other media, drives greater engagement, is highly noticeable, and is viewed more favorably by consumers. In fact, 73% of respondents view DOOH favorably, significantly outpacing television, radio, social media, online, and print.Consumers that see DOOH ads are more likely to take actions such as watching a TV program, visiting a restaurant, purchasing a product, visiting the business, or attending an event.

Check out TVREV's latest report on retail media. Magnite’s Head of Retail Media Networks Gretchen Bobroff and Cassidy Diamond share their perspectives!

FYI: Analysts vew DOOH and retail media networks among the most attractive ad tech subsectors for investors (Nasdaq): By Aron Bohlig, Uren Dhanani and Rohan Bhatia, ComCap. High demand for more privacy-centric advertising, increasing video and mobile-based advertising, and robust capabilities to support large-scale applications (from quicker turnaround in AI-driven content) is translating to larger consolidation within the sector, specifically focusing on rapidly growing subsectors such as ConnectedTV (CTV), Digital-Out-Of-Home advertising (DOOH), and […] #DOOH #digitalbillboards #digitalsignage

Analysts vew DOOH and retail media networks among the most attractive ad tech subsectors for investors (Nasdaq): By Aron Bohlig, Uren Dhanani and Rohan Bhatia, ComCap. High demand for more privacy-centric advertising, increasing video and mobile-based advertising, and robust capabilities to support large-scale applications (from quicker turnaround in AI-driven content) is translating to larger consolidation within the sector, specifically focusing on rapidly growing subsectors such as ConnectedTV (CTV), Digital-Out-Of-Home advertising (DOOH), and […] #DOOH #digitalbillboards #digitalsignage

FYI: Analysts vew DOOH and retail media networks among the most attractive ad tech subsectors for investors (Nasdaq): By Aron Bohlig, Uren Dhanani and Rohan Bhatia, ComCap. High demand for more privacy-centric advertising, increasing video and mobile-based advertising, and robust capabilities to support large-scale applications (from quicker turnaround in AI-driven content) is translating to larger consolidation within the sector, specifically focusing on rapidly growing subsectors such as ConnectedTV (CTV), Digital-Out-Of-Home advertising (DOOH), and […] #DOOH #digitalbillboards #digitalsignage

Tired of the same old advertising playbook? So are we. MediaRadar, Inc.'s Future Titans of Advertising report reveals how challenger brands are transforming the advertising landscape. 👇 https://hubs.la/Q02W0Cv-0 Our expert research team has uncovered the media and campaign strategies employed by Future Titans across 10 industry verticals to win consumer attention and category market share. Brands like Adobe, CHANEL, Temu, and more! Get essential insights into how media mix and investment choices are reshaping competition. Ready to prepare your teams for what’s next in the hyper-competitive advertising world? Download the full report today! Allergan, Allstate, Bristol Myers Squibb, Coach, Ford Motor Company, Lexus, AstraZeneca, Eli Lilly and Company, Little Caesars Pizza, lululemon, National Football League (NFL), Netflix, New Balance, YouTube #FutureTitansofAdvertising #MediaRadar #AdvertisingIntelligence #MarketingIntelligence #AdInsights

Wow, information overload and mind blown by the IAB #NewFronts this week. A few presentations and announcements that stood out: *Disney, Paramount, NBCUniversal and Warner Bros. Discovery will make their ad inventory available via Google's DV360 platform *With VIZIO now selling "home screen inventory," they're in a unique position to drive ad innovation by owning the hardware, operating system, and data to promise a better user experience *Roku unveiled partnerships with The Trade Desk and iSpot.TV to ease programmatic buying and measurement *Comscore will be the first to measure real world consumer actions driven by Linear TV advertising through their outcomes-focused collaboration with Kochava *Teads is integrating TVision's TV viewer engagement data with Adelaide's attention metrics to introduce one of the most comprehensive omnichannel planning solutions available *Advertisers can now target Kroger audiences through Yahoo's DSP in a first-of-its-kinds retail media data sharing partnership between Yahoo Advertising and Kroger Precision Marketing *Atmosphere TV showcased the power localizing national media at scale to capture unique attention when consumers are watching TV outside of their home and the ease of driving local store sales during relevant drive windows And so many more great insights you should look up from GSTV, Samba TV, Canela Media, Nielsen, LG Ad Solution, Telly, Influential, and more. #iabnewfronts #media #mediastrategy #mediabuying #mediagency #digitalmedia #ctv #lineartv #marketingstrategy #commerce #retailmedia #dsp #performancemarketing #performancemedia #mediameasurement

It's almost Advertising Week! LoopMe CRO Lisa Coffey will be kicking off the week on stage with dentsu's Sarah Stringer, Deutsch NY's Karen Benson and Mediaplus Group's Jasmine Presson. Join us at 2:50PM on Monday, October 7th to hear these industry leaders share actionable insights on integrating performance media and brand advertising to achieve sustainable growth: https://hubs.li/Q02S8Z7m0 #AdvertisingWeek #AWNewYork24 #brandadvertising