The Wall Street Journal’s Post

In case you were not aware, subscription pauser is a convenient way to better manage your streaming services. Instead of cancelling, consider pause billing for a few months, then come back when you are ready. Many services offer this feature, including Netflix, Disney+ and Apple TV+. #streaming https://lnkd.in/gqiCpjg4

Rising costs and choice chaos have us all trimming streaming subs, embracing more free TV and even resubscribing to cable. Yep, it's a "cord-reviving" era! 🔄 A whopping 64% went back to cable, drawn by full entertainment access, live events, local shows, and sports. 📺💰 Meanwhile, the love for free ad-supported TV channels is growing, with average interest in just 5 channels. Hey, money saved is money earned, right? For the full scoop, head to https://lnkd.in/g8m3A3Rf. 📌 #CordReviving #FreeTVRising

As free streaming services rise in popularity the quality of the libraries is increasing as well. Blockbusters and classics alike are now available on services like Tubi and Pluto TV.   "Streaming makes up the majority of views at 38.8%, with Broadcast at 22.3%, Cable at 28.2%, and other modes at 10.8%, but within that 38.8%, for May 2024, Tubi makes up 1.8% of that, while Pluto grabbed 0.9%. Those figures may seem meager, but put them up against Max and Paramount+ at 1.2% or Disney+ at an even 1.8% with Tubi, you may start to take an interest in what these companies are offering."   https://lnkd.in/gCGDtSSt

Great article from The Wall Street Journal Sarah Krouse and Antenna data. This should put an even greater emphasis on the cancellation process (or even better pause process) as well as new ways to win them back. Can’t be about making it hard to leave because consumers will remember that when the next show they want to watch is back (what does “must-see” mean anymore?) perhaps without the need of governemnts “assistance” in getting us there. And to the broader point of the article and Antennas work, Reclaim will join Retain as the third foot for a successful business model (joining Win of course) The opportunity to provide a more holistic, simpler experience for the consumer is right in front of us and just requires industry players to reject the “but that’s not how weve done things” mentality. From subscription management to content discovery - it all comes back to making the experience simpler for the consumer. Jonathan Carson - looking forward to diving into this all on tomorrow’s panel!

Meet the subscription pausers - the growing pool of people who turn off streaming video services, only to return to them within a year. As streaming becomes the norm in our living rooms, more of us are doing several stints as customers of major services, saying goodbye for now, but not forever when a season of sports or a hit show ends. The upshot? Industry-wide customer defections aren't as bad as they look. Here's my latest story with new data from Antenna that sheds light on the trend. Are you a subsription pauser? https://lnkd.in/gyFHrfNP #streamingvideo #SVOD #streaming

https://lnkd.in/gV9_8spx I am excited to see that these niche services thriving in the new streaming economy. Niche networks offered so much to consumers as part of the cable bundle as they started to flourish in the 1990s, because "bundle economics" worked. Of course, these niche streaming nets won't have the benefits of broad distribution as niche networks have in Pay TV bundles, but the distribution and marketing costs are so much lower in today's DTC world. #NYTimes #Streaming #Disney #Netflix #Hallmark. #OTT

Streaming Services Increasingly Costly for Consumers - The cost of streaming services is on the rise, with major platforms like Netflix, Disney+, and Hulu implementing price hikes, impacting consumer budgets. - These increases are attributed to rising content production costs, investment in original programming, and the need to improve platform infrastructure. - As competition intensifies among streaming giants, consumers face difficult choices about which services to retain or drop. - Industry experts suggest that this trend could lead to subscription fatigue, prompting some users to seek alternative, more affordable entertainment options. #StreamingCosts #ConsumerTrends #DigitalMedia Read more: [https://buff.ly/3MtGk5v]

Netflix continues to lead the streaming market in the all-important metric of churn shown by the always fascinating data from Antenna. After a February bump in lost US subscribers due to discontinued billing via Apple iTunes, Netflix monthly churn returned to an extraordinarily good 1.9% by end-Q1 24. The premium subscription video-on-demand (SVoD) category as a whole ended the quarter at 5%, up from 4.4% at the same point in 2023. Although higher at 7.8%, the churn level for the speciality SVoD category has remained under control, suggesting there is still good demand for the likes of BritBox International, CINEMAX, Crunchyroll, Curiosity Inc., Docurama, MGM+, Shudder, Topic Studios, True Royalty TV, & The Zeus Network. Bundling emerges as a clear strategy to mitigate churn with Antenna reporting that the The Walt Disney Company streaming bundle has churn 2-6 points lower than that for the included services of Hulu, ESPN+ & Disney+. Likewise, the Apple One bundle has a churn rate 6 points lower than Apple TV+ as a stand-alone service. #streaming #streamingwars

Looking to install Kodi on your Firestick? Check out my step-by-step guide for 2024! Enjoy endless streaming options with these easy methods. https://lnkd.in/geAYxXrY #Kodi #Firestick #StreamingTips #CordCutting

Streaming TV ads are here to stay 📺 And we’ll probably see more and more This week Amazon announced they’re going to increase the number of ads shown on their Prime Video platform. Overall, they’ve had much less user churn than expected when they first introduced ads. Most major streaming services now have ads - even the paid tiers. And subscribers are sticking around. People enjoyed cheap ad-free streaming services for years but it looks like those days are over. There’s no going back now. We are in the ads era of streaming TV. Wherever humans are spending there time and giving their attention - ads will follow #marketing #advertising