The Hotels Network’s Post

On average, 𝗵𝗼𝘁𝗲𝗹𝘀 𝘀𝗽𝗲𝗻𝗱 𝗮𝗿𝗼𝘂𝗻𝗱 𝟯-𝟳% 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝘁𝗼𝘁𝗮𝗹 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴...but the traffic hotels buy often goes to 𝗽𝗼𝗼𝗿𝗹𝘆 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗵𝗼𝘁𝗲𝗹 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀. The Hotels Network's Juanjo Rodriguez is trying to change that by building embeddable tools that help hotels benchmark their direct channel and improve conversion. Imagine these two nearly identical scenarios: ✅ You spend $10/click and convert at 5%...cost per acquired booking is $200. Assuming $600/booking your RoAS is 3x. ❌ You spend $10/click and convert at 1%...cost per acquired booking is $1,000. Assuming $600/booking your "RoAS" is negative, meaning your hotel is bleeding cash. Same traffic channel, same ad creative - wildly different results. This is why conversion is so critical. In this episode we cover: 🪦 Why fancy hotel websites are one of the biggest conversion killers 🏆 Why some booking engines are systematically better than others ⚖️ How to benchmark your hotel's direct channel 🎯 The latest trends in conversion optimization 🤖 The future of cutting edge AI call center technology Want to hear the full episode? Spotify and Apple Podcasts *𝗹𝗶𝗻𝗸 𝗶𝗻 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀* below ⬇️ Next week we've got a great episode with Christian Mueller, Group Technology Manager Schani Hotels - so follow Hotel Tech Insider on your favorite podcast platform to get updated each week when new episodes drop. #HotelTech #hotelmarketing #DirectBookings #OTAs #NetRevenue #DistributionStrategy #hotelonlinemarketing

In this week’s episode of the Hotel Moment podcast, Evan Crawford, Vice President of Marketing a Pyramid Global Hospitality, joins Karen Stephens, Revinate CMO, to advocate for the use of AI in marketing and analytics, but with some stipulations. Evan reminds every hotelier that their brand, their brand voice, and their authenticity mean everything when it comes to garnering valuable trust from guests, and not even AI will replace that or the human element of the guest experience. But Evan also explains why the smartest hotel marketers know how to leverage AI to their advantage to narrow down guest segments with accuracy and make sense of large data sets with confidence. For daily news and analysis subscribe to the https://lnkd.in/gz24MG5E newsletter. #Hospitality #Travel #Hotels

You know what would be really great right now? A roadmap. A roadmap to navigate all the data coming out of the hospitality market. - ADR numbers - Occupancy rates - Behavior trends from all the major travel segments It’s a lot, which is why Jan Freitag, National Director of Hospitality Market Analytics at CoStar Group, says hoteliers have to separate market data into what’s “interesting” and what’s “actionable.” That’s how you avoid being overwhelmed and focus on data trends that will drive revenue for your hotel and bring you closer to your ideal guests. This week on the Hotel Moment podcast, Jan joins podcast host and Revinate CMO, Karen Stephens, to dive into CoStar’s latest hospitality market forecast with tips on how to action that data at your hotel. Jan also makes a compelling case for why hoteliers should focus more on direct bookings and maximizing the total stay value of each guest, so that they can tap into revenue opportunities beyond the room. Tune in and discover the latest market data and why it’s important for your hotel. Listen now via the link in the comments! Hotel Moment episodes drop every Wednesday. Subscribe, so you never miss an episode. You can also catch episodes on our Revinate YouTube channel. Be sure to hit subscribe! Or subscribe on Spotify, Apple Podcasts, or any other streaming service. #HotelMoment | #hospitality | #podcast

🏨 Roman Pedan started building Kasa nearly a decade ago, aiming to reimagine hotel management from the ground up through tech and business model innovation. 🔫 For years, it seemed to the market that Roman was being outgunned by alternative lodging competitors raising massive funding rounds left and right—ones that were chasing growth at all costs while Roman and his team kept tweaking their model, experimenting and quietly reimagining the hotel P&L from the ground up. 🔬 ⚖️ To many in those days it seemed like Roman would be on the losing side of history (although not me if you've been following this space). 10 years later, Kasa’s operations have scaled to 85 properties across 40 cities, achieving 70% gross operating margins and over a million nights booked. And those blitzscaling competitors? Most of them are gone. He's even taken over some of their properties. Kasa's discipline has attracted partnerships with major players like Starwood Capital Group, TPG, KKR and Morgan Stanley and yes, once the fundamentals were there Roman raised his own massive funding round of $70m earlier this year. In this episode we go under the hood of Kasa's tech and strategy to learn: 📈 How Kasa’s centralized operations achieve ~70% gross profit margins, proving efficiency drives profitability 🤖 Why 20% of guest inquiries are fully answered by AI, with 60% supported by AI recommendations, streamlining service and boosting satisfaction 📊 How Kasa uses structured data to optimize guest experiences and operations 🔑 How integrated booking and pre-arrival checklists enhance guest convenience while reducing staffing needs Want to hear the full episode? Spotify and Apple Podcasts *𝗹𝗶𝗻𝗸 𝗶𝗻 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀* below ⬇️ #hoteltech #hospitalityinnovation #artificialIntelligence #techenabledhospitality #hotelmanagement

📲 💸 How is 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐭𝐢𝐩𝐩𝐢𝐧𝐠 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐭𝐡𝐞 𝐡𝐨𝐭𝐞𝐥 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲? Let's dive in. Digital tipping is revolutionizing how guests show their appreciation to hotel staff. This new approach offers convenience and ensures that employees receive their well-deserved tips. In the latest episode of Hotel Tech Insider, Jason Jackson, VP of Operational Strategy and Integration at Schulte Hospitality Group, reveals their road to digital tipping and other secrets behind rapidly scaling their now 200-hotel portfolio. Schulte is unique in that their 200 hotel portfolio consists of almost every major brand as well as independents. 𝐀𝐧𝐲 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐭𝐡𝐚𝐭 𝐰𝐚𝐧𝐭𝐬 𝐭𝐨 𝐬𝐜𝐚𝐥𝐞 𝐬𝐡𝐨𝐮𝐥𝐝 𝐬𝐭𝐮𝐝𝐲 𝐭𝐡𝐞𝐢𝐫 𝐩𝐥𝐚𝐲𝐛𝐨𝐨𝐤 𝐟𝐨𝐫 𝐜𝐞𝐧𝐭𝐫𝐚𝐥𝐢𝐳𝐢𝐧𝐠 𝐭𝐞𝐜𝐡 𝐚𝐜𝐫𝐨𝐬𝐬 𝐚 𝐝𝐢𝐯𝐞𝐫𝐬𝐞 𝐩𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨. Even experienced hoteliers often struggle to develop actionable insights needed to successfully manage a multi-brand portfolio. Key Takeaways from the Episode: 📊 $𝟏𝟐𝟎,𝟎𝟎𝟎+ 𝐢𝐧 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐓𝐢𝐩𝐬: eTip transformed tipping, funneling six figures to associates in just 7 months. ⚙️ 𝐋𝐚𝐛𝐨𝐫 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Hotel Effectiveness (Actabl) keeps labor costs in check with 5-minute daily check-ins. 📈 𝐒𝐦𝐚𝐫𝐭𝐞𝐫 𝐁𝐈: ProfitSword, LLC streamlines data, forecasts, and performance management for 200+ properties. 🏨 𝐒𝐞𝐚𝐦𝐥𝐞𝐬𝐬 𝐆𝐫𝐨𝐰𝐭𝐡: 39 properties are in the pipeline, how Schulte facilitates smooth tech transitions using enterprise platforms like ADP, Avendra International and Microsoft Dynamics. 🎙 𝐖𝐡𝐲 𝐥𝐢𝐬𝐭𝐞𝐧? Learn how Schulte blends scale with heart and tech-driven results across a portfolio with multiple brands AND independent properties. 🔗 Stream the full episode on Spotify or Apple Podcasts—link in comments below. ⬇ #HotelTech #OperationalExcellence #DigitalTipping #HospitalityInnovation #LeadershipInHotels

🎙️ How can something as small as a dead battery impact your hotel’s profitability? Our VP, Michelle Potorski, recently shared her own experience on The Modern Hotelier podcast—being locked out of her hotel room at night due to a dead door lock battery. It’s an inconvenience that doesn’t just affect guest satisfaction—it impacts your reviews, reputation, and bookings. For hotel owners, every detail matters when it comes to maintaining smooth operations and enhancing the guest experience. This is where Procell InSite can help. 💡 Our new SaaS platform gives you real-time insights into your battery usage—helping prevent battery failures before they occur and ensuring your staff can focus on creating exceptional guest experiences. By optimizing battery performance across your property, you can: - Avoid operational disruptions - Enhance guest satisfaction - Boost reviews and, ultimately, bookings 📈 Ready to protect your hotel’s reputation and bottom line? Procell InSite is here to ensure you never let a dead battery stand in the way of guest satisfaction. 🎥 Check out Michelle’s story in the video below Full podcast here: https://lnkd.in/e99k9dBP #ProcellInSite #HotelOperations #HospitalityManagement #GuestExperience #Procell #Innovation #HospitalityTech

Today, there’s a huge opportunity to leverage technology—especially AI—to boost your hotel’s performance from the very first interaction with guests. To explore this, I’m excited to share a #sponsored masterclass on driving direct bookings with Juanjo Rodriguez, founder of The Hotels Network. His expertise has helped more hotels succeed in this area than anyone else - more than 20,000 worldwide to date and quickly growing. 🎧 Listen to the Hospitality Daily Podcast on Spotify or Apple Podcasts The big idea: Technology now empowers hotels to compete with OTAs and drive direct bookings like never before. "The future is already here; it’s just not evenly distributed - and that’s especially true with hotels." - Juanjo Rodriguez Why this matters: Direct bookings drive higher profit margins, give hotels more control over the guest experience, and build stronger guest relationships. Prioritizing direct channels helps reduce OTA commissions, capture valuable data for personalized service, and foster loyalty. In today’s fast-changing market, hotels focusing on direct growth can adapt quickly, boost revenue, and deliver tailored experiences that keep guests coming back. Learn about how your hotels can drive direct growth here now: 🎧 On the Hospitality Daily Podcast: https://lnkd.in/gqV-c7bp 📺 On the Hospitality Daily YouTube channel: https://lnkd.in/gSxtvFsv

What can you do today? What can you do tomorrow to drive direct bookings? This is what hoteliers should be asking themselves, here you can find some answers and opportunities to start working on it.

🚀 Travel Market Live Podcast: Marketing & Demand in Hospitality 🏨🎙️ Our latest Hospitality Discussion dives into one of the hottest topics in the industry: Marketing and Demand Generation! 🔥 In this episode, we gathered insights from some of the best minds in the field: 🗣️ Vineeth Purushothaman, Director, White Sky Hospitality Ltd 🗣️ Nick Hurley, Head of Hotels, Travelzoo 🗣️ David Ohandjanian, Director, UP Hotel Agency In the fast-evolving landscape of digital marketing, direct booking strategies have never been more important. Hotels are now balancing guest profiling, data utilisation, and partnerships with third-party platforms to optimise marketing. Key takeaways from the episode: 👉Google’s Performance Max & EU’s Digital Markets Act: David Ohandjanian breaks down how these changes are impacting marketing budgets, with platforms like Booking. com acting as gatekeepers. 👉Leisure Travel Trends: Nick Hurley shares insights on how experience-led stay packages boosted bookings for a Cornish hotel by 516%, emphasising the value of half-board offers and capitalising on local travel trends (2-3 hour drive radius). 👉Effective Distribution: Vineeth Purushothaman highlights the need to monitor cost of acquisition and align teams to maximise distribution channels. “Google is genuinely scared of AI because the generation that's coming up is going to be used to using this as a tool. So maybe the question for us is how can we use it in our businesses as a tool?” David Ohandjanian In hospitality and looking to level up your marketing? You won’t want to miss this! Tune in to get the insights you need to stay competitive in 2024. 🎧 Listen now: https://lnkd.in/eWGaW4cd #HospitalityMarketing #IHS2024 #DirectBookings #HotelRevenue #DigitalMarketing #GuestExperience #TravelTrends

🎉 ONE DAY LEFT  ⏳I had the pleasure of speaking with Adam Sinkus, managing partner of A-Purpose Partnership. We discussed digital marketing for independent hotels.  ⏰Join us on July 27th, as we delve into: Common mistakes in social media marketing and practical tips to solve some basic issues. - "What makes us different than just your standard chain hotel?" - Having a clear marketing message that aligns with the overall brand and customer experience is crucial for success in digital marketing. -Automation in hotels can be beneficial for efficiency, but it's important to balance it with personalized human interactions. - Creating destination experiences for travelers is a growing trend in the hospitality industry. 🔥 Get ready for an interesting conversation with Adam Sinkus, as we discuss digital marketing for independent hotels. 🔔 Don’t miss out on this game-changing episode! Follow the show on your favorite streaming platform, so you will be the first to know when the episode drops. Link https://lnkd.in/dexDwP3S #independenthotel #digitalmarketing #podcast