Nathan Fletcher’s Post

Discover the latest video ad spend trends revealed in the IAB's 2024 Digital Video Ad Spend & Strategy Report ahead of the NewFronts.

CONTENT-TECHNOLOGY.COM Nine Picks Magnite’s SpringServe to Manage 9Now Programmatic Ad Demand. Nine and Magnite, the independent sell-side advertising company, have announced they have strengthened their partnership, with Nine adopting Magnite’s SpringServe solution to manage delivery and mediation of its programmatic demand […] The post Nine Picks Magnite’s SpringServe to Manage 9Now Programmatic Ad Demand appeared first on Content + Technology. http://ow.ly/R4Gu105sTik

Discover the latest video ad spend trends revealed in the IAB's 2024 Digital Video Ad Spend & Strategy Report ahead of the NewFronts. - https://bit.ly/3C5u4Gl

Mediavine and Scope3 will identify and take action on decarbonisation opportunities across Mediavine’s portfolio of ad solutions. “As the largest exclusive ad management firm in the US, we have a responsibility to lead the charge towards a more sustainable digital advertising industry,” said Amanda Martin, CRO at Mediavine. “Our mission at Scope3 is to equip organisations with the insights they need to reduce their environmental impact while improving efficiency and effectiveness across the advertising ecosystem,” said David Fischer, Head of Ad Tech Platforms at Scope3. https://lnkd.in/gUJ3tZfc

Discover how Adlib Media Group's partnership with Airtory revolutionizes ad creation, enabling seamless deployment of rich media and CTV ad units, enhancing engagement and ROI for advertisers. Read the Latest full News - https://lnkd.in/dz5s242X #martech #martechedge #partnership #collaboration #integration #advertising #engagement #ctv #businessgrowth #innovation #transformation #technology

CONTENT-TECHNOLOGY.COM Nine Picks Magnite’s SpringServe to Manage 9Now Programmatic Ad Demand. Nine and Magnite, the independent sell-side advertising company, have announced they have strengthened their partnership, with Nine adopting Magnite’s SpringServe solution to manage delivery and mediation of its programmatic demand […] The post Nine Picks Magnite’s SpringServe to Manage 9Now Programmatic Ad Demand appeared first on Content + Technology. http://ow.ly/R4Gu105sTik

What ad spending says about 2025 and beyond. It is expected that every major industry will increase total ad spend in the next two years, with media and entertainment leading the pack. I believe it all depends on results this month. #adspending #marketingstatistics #advertisingbudgets

Ad network or ad exchange? Unable to decide which is best for your advertising needs? Read our latest blog on the difference between ad networks and ad exchanges to gain more clarity on their roles, benefits, and how they function to make informed decisions. https://lnkd.in/dvmqMdmf #AdNetwork #AdExchange #ProgrammaticAdvertising #AdTech

Digital Video Ad Spend Will Exceed Linear for the First Time

Our screenshot volumes are a small indication of how things are going in the digital ad market. Higher screenshot volumes = Higher campaign volumes. Based on our volumes, the ad market is as hot as ever, and has been since the 2nd half of 2023.