Ted Prince’s Post

CMO: How do I convince the board that my marketing budget is indispensable? Kantar: You prove that your marketing actions add value to your brand. And to do that, you measure your brand’s equity and the impact of your equity to your business. The steps are three: 1. Measure the value of your brand. How meaningful, different and salient is it, how is it trending and how does it compare to its competitors? 2. Connect this to your business performance. Find out what kind of improvements will boost your sales and then start building models on that. 3. Figure out the channels/marketing investments that will help you build your equity. As you align your marketing objectives to the business’s aspirations, always remember that your superpower is your unique access to the consumer. Read how Carol strengthened her team’s alliance with C-suite and walked out of the boardroom with more money than she went in for: https://lnkd.in/grMYYQX9 #BrandPerceptionsMatter

CMO: How do I convince the board that my marketing budget is indispensable? Kantar: You prove that your marketing actions add value to your brand. And to do that, you measure your brand’s equity and the impact of your equity to your business. The steps are three: 1. Measure the value of your brand. How meaningful, different and salient is it, how is it trending and how does it compare to its competitors? 2. Connect this to your business performance. Find out what kind of improvements will boost your sales and then start building models on that. 3. Figure out the channels/marketing investments that will help you build your equity. As you align your marketing objectives to the business’s aspirations, always remember that your superpower is your unique access to the consumer. Read how Carol strengthened her team’s alliance with C-suite and walked out of the boardroom with more money than she went in for: https://lnkd.in/dQS52HY9 #BrandPerceptionsMatter

CMO: How do I convince the board that my marketing budget is indispensable? Kantar: You prove that your marketing actions add value to your brand. And to do that, you measure your brand’s equity and the impact of your equity to your business. The steps are three: 1. Measure the value of your brand. How meaningful, different and salient is it, how is it trending and how does it compare to its competitors? 2. Connect this to your business performance. Find out what kind of improvements will boost your sales and then start building models on that. 3. Figure out the channels/marketing investments that will help you build your equity. As you align your marketing objectives to the business’s aspirations, always remember that your superpower is your unique access to the consumer. Read how Carol strengthened her team’s alliance with C-suite and walked out of the boardroom with more money than she went in for: https://lnkd.in/eMn-B-TP #BrandPerceptionsMatter

CMO: How do I convince the board that my marketing budget is indispensable? Kantar: You prove that your marketing actions add value to your brand. And to do that, you measure your brand’s equity and the impact of your equity to your business. The steps are three: 1. Measure the value of your brand. How meaningful, different and salient is it, how is it trending and how does it compare to its competitors? 2. Connect this to your business performance. Find out what kind of improvements will boost your sales and then start building models on that. 3. Figure out the channels/marketing investments that will help you build your equity. As you align your marketing objectives to the business’s aspirations, always remember that your superpower is your unique access to the consumer. Read how Carol strengthened her team’s alliance with C-suite and walked out of the boardroom with more money than she went in for: https://lnkd.in/ekaKQhmj #BrandPerceptionsMatter

CMO: How do I convince the board that my marketing budget is indispensable? Kantar: You prove that your marketing actions add value to your brand. And to do that, you measure your brand’s equity and the impact of your equity to your business. The steps are three: 1. Measure the value of your brand. How meaningful, different and salient is it, how is it trending and how does it compare to its competitors? 2. Connect this to your business performance. Find out what kind of improvements will boost your sales and then start building models on that. 3. Figure out the channels/marketing investments that will help you build your equity. As you align your marketing objectives to the business’s aspirations, always remember that your superpower is your unique access to the consumer. Read how Carol strengthened her team’s alliance with C-suite and walked out of the boardroom with more money than she went in for: https://lnkd.in/eK6r-Bhj #BrandPerceptionsMatter

CMO: How do I convince the board that my marketing budget is indispensable? Kantar: You prove that your marketing actions add value to your brand. And to do that, you measure your brand’s equity and the impact of your equity to your business. The steps are three: 1. Measure the value of your brand. How meaningful, different and salient is it, how is it trending and how does it compare to its competitors? 2. Connect this to your business performance. Find out what kind of improvements will boost your sales and then start building models on that. 3. Figure out the channels/marketing investments that will help you build your equity. As you align your marketing objectives to the business’s aspirations, always remember that your superpower is your unique access to the consumer. Read how Carol strengthened her team’s alliance with C-suite and walked out of the boardroom with more money than she went in for: https://lnkd.in/gUc5VWEN #BrandPerceptionsMatter

CMO: How do I convince the board that my marketing budget is indispensable? Kantar: You prove that your marketing actions add value to your brand. And to do that, you measure your brand’s equity and the impact of your equity to your business. The steps are three: 1. Measure the value of your brand. How meaningful, different and salient is it, how is it trending and how does it compare to its competitors? 2. Connect this to your business performance. Find out what kind of improvements will boost your sales and then start building models on that. 3. Figure out the channels/marketing investments that will help you build your equity. As you align your marketing objectives to the business’s aspirations, always remember that your superpower is your unique access to the consumer. Read how Carol strengthened her team’s alliance with C-suite and walked out of the boardroom with more money than she went in for: https://lnkd.in/gBJKwe7J #BrandPerceptionsMatter

CMO: How do I convince the board that my marketing budget is indispensable? Kantar: You prove that your marketing actions add value to your brand. And to do that, you measure your brand’s equity and the impact of your equity to your business. The steps are three: 1. Measure the value of your brand. How meaningful, different and salient is it, how is it trending and how does it compare to its competitors? 2. Connect this to your business performance. Find out what kind of improvements will boost your sales and then start building models on that. 3. Figure out the channels/marketing investments that will help you build your equity. As you align your marketing objectives to the business’s aspirations, always remember that your superpower is your unique access to the consumer. Read how Carol strengthened her team’s alliance with C-suite and walked out of the boardroom with more money than she went in for: https://lnkd.in/dYCnpJ5k #BrandPerceptionsMatter

CMO: How do I convince the board that my marketing budget is indispensable? Kantar: You prove that your marketing actions add value to your brand. And to do that, you measure your brand’s equity and the impact of your equity to your business. The steps are three: 1. Measure the value of your brand. How meaningful, different and salient is it, how is it trending and how does it compare to its competitors? 2. Connect this to your business performance. Find out what kind of improvements will boost your sales and then start building models on that. 3. Figure out the channels/marketing investments that will help you build your equity. As you align your marketing objectives to the business’s aspirations, always remember that your superpower is your unique access to the consumer. Read how Carol strengthened her team’s alliance with C-suite and walked out of the boardroom with more money than she went in for: https://lnkd.in/grbybDS9 #BrandPerceptionsMatter

CMO: How do I convince the board that my marketing budget is indispensable? Kantar: You prove that your marketing actions add value to your brand. And to do that, you measure your brand’s equity and the impact of your equity to your business. The steps are three: 1. Measure the value of your brand. How meaningful, different and salient is it, how is it trending and how does it compare to its competitors? 2. Connect this to your business performance. Find out what kind of improvements will boost your sales and then start building models on that. 3. Figure out the channels/marketing investments that will help you build your equity. As you align your marketing objectives to the business’s aspirations, always remember that your superpower is your unique access to the consumer. Read how Carol strengthened her team’s alliance with C-suite and walked out of the boardroom with more money than she went in for: https://lnkd.in/dg-P4D4y #BrandPerceptionsMatter