Tarik Yayla’s Post

🚀 Creating a New Category vs. Standing Out: The Ultimate SaaS Dilemma 🤔 You’ve probably heard this before: "We don’t have any direct competitors!" While that sounds perfect, is it true? Or is your competition just hiding in plain sight? 👀 In B2B SaaS, this raises a big question—should you go all-in and create a whole new category or focus on standing out in the one you’re already in? Category Creation means inventing a new market and being the first to do something—like Zoom or HubSpot. You own the space, but it takes a lot of time, resources, and effort to educate the market and get people on board. High risk, high reward. 🎯 Then there’s Differentiation. This is where you take what’s already out there and improve it. Maybe it’s a killer feature no one else has, or your customer service is next-level. Less risky, but in a crowded space, it’s easy to get lost if your story doesn’t shine. ✨ So… what’s the right move? Should you be the next category king/queen, or double down on what makes you different? A few things to think about: 🔍 How crowded is your market? 💰 Do you have the budget to educate your audience from scratch? ⚡️ Is there an untapped pain point you're solving in a unique way? We’d love to hear your thoughts in the comments! Have you faced this decision before? What worked (or didn’t work) for you? Let us know below 👇 #B2BSaaS #GoToMarket #Innovation

Face it, free trials are on life support. Expectations have evolved, and B2B buyers demand a different experience. They want to see the magic before they commit time and resources. P.S. This isn't just theory - see real-world examples from companies CRUSHING it with this new approach. #saas #growth #conversions Read more here -->

Building and nurturing an active user community can be a game-changer for B2B #SaaS companies looking to drive sustainable growth. Implementing a user community strategy offers myriad benefits, supported by industry data and real-world examples from companies like Gainsight, HubSpot and Rocketlane. https://buff.ly/44FSmRi #marketing #martech #B2Bmarketing #growthmindset

Check out this success story from one of our recent campaigns: @Octolens (an AI social monitoring tool)! If you’ve ever wondered how an AppSumo campaign can help grow your SaaS product, let’s connect— feel free to message me on LinkedIn or apply here: appsumo.com/select. With 2025 on the horizon and coming off our BYE (Best Year Ever!), there’s no better time to get your product in front of millions on AppSumo!

🚨 Most B2B SaaS companies are tracking the wrong GTM metrics - and it's costing them millions. 🚨 Here’s the brutal truth: Companies with inefficient Go-To-Market strategies are spending 2X-3X more to generate the same revenue as their category-leading competitors. 💸 If you’re not breaking down your GTM metrics by segment (SMB, Mid-Market, Enterprise) in 2024, you're already behind. 💡 Here’s the data-backed truth: SaaS companies with GTM Efficiency below 175% are valued 10X their TTM revenue. Those with efficiency above 250%? Just 3.6X. That’s a billion-dollar difference in enterprise value for some companies. 🏦 In the mock dashboard below, you’ll see metrics that 90% of B2B SaaS companies are missing—and it’s hurting their bottom line. This dashboard is an example of what you should be tracking to drive efficiency, growth, and real enterprise value in 2024. Here’s what you need to know: 💠 GTM Efficiency by Segment: If you’re not tracking CAC Ratio and Business Growth Efficiency across SMB, Mid-Market, and Enterprise, you’re probably leaking revenue. One segment could be dragging down your entire operation. 💠 CAC Ratio vs. Business Growth Efficiency: Don’t just measure how much you spend to acquire new ARR (CAC). You also need to balance your spend across retention and expansion efforts with Business Growth Efficiency. Are you getting the most out of your existing customers? 💠 Financial Health Metrics: Metrics like EBITDA to ARR Growth Ratio and Rule of 40 aren’t just for investors—they’re critical for ensuring you're scaling sustainably. If you're not hitting these, you might be chasing the wrong goals. 🎯 🔍 Ask yourself: Are you tracking these metrics every quarter, or are you missing critical data that could save you millions? 👇 Check out the mock dashboard and drop a comment below—let’s discuss how you’re measuring GTM efficiency in 2024. #saas #saasmetrics #growth #gtm

When it comes to standing out in the hyper-competitive #SaaS space, it’s not just about having a great product – it’s about how you communicate your value to potential customers. At #RevCon, Peep Laja, CEO of Wynter, shared his insights on crafting effective B2B messaging that cuts through the noise and drives conversions.    Key Takeaways: ▪ Align messaging with your core strategy. Don’t just reword. ▪ Be bold and clear about your value. ▪ Highlight what sets you apart from competitors. ▪ Test messaging to ensure it resonates and converts. Common traps: ▪ Generic messaging ▪ Overcomplicating the message ▪ Not naming the enemy Grab his whole playbook here! ▶ https://lnkd.in/dy2B_TgE #revgenius #RevCon2024 #b2bsaas #b2bsales #b2bmarketing #marketinsights #b2bmessaging #brandbuiding #brandmessage #brandawareness #signalbasedselling #customervalue #customervaluecreation #salessignals #salesai #aidriven #aiguided #artificialintelligence #aiadoption #modernselling #revenueenablement #salesenablement #salestech #ai4good #salesfuture #customerengagement #customeracquisition #gtmplays #gotomarket #gtmmotions #gtmstrategies #revops #salesprospecting #salesstrategies #salestactics #salestechniques #revtech #salesintelligence #salesdata #bestpractices #expertadvice #icp #engagingcontent #targetaudience #salesopportunities #salesmanagement #salesleadership #revenueleadership #businessstrategy #bestpractices #expertadvice #salesplaybook #marketingplaybook #marketingleadership #buyerenablement #buyersjourney #valueproposition

$200k in 60 days: My Honest Take on AppSumo Select for an AI B2B SaaS We grossed $200k in 60 days on AppSumo with my AI-powered B2B SaaS, Octolens. But before you picture champagne bottles, here’s a fuller picture: Why I Gave AppSumo a Shot: I first learned about AppSumo through the Tim Ferriss Podcast where Noah Kagan, was a guest. At the time, I had just started working on Octolens and really enjoyed Noah’s pragmatic approach to founding businesses and his strong focus on distribution. Initially, I was hesitant—lifetime deals, hefty revenue split, and a potential support spike. But after AppSumo reached out to us, I reconsidered. A few reasons: 1. Great team: I enjoyed every interaction with the AppSumo team - they are informed, helpful, and I learned from them (shout out to Paul Munguia). 2. Inactivity Clause: We can pause long-dormant accounts, protecting us from indefinite recurring costs - especially with our AI features. 3. Maturity & Cost Clarity: By then, I understood our costs better as we had already had over 100 customers, AI got cheaper, and we felt more confident pricing a deal that wouldn’t sink us long-term. The Results: 💰 $200k Gross in 60 Days: Sounds huge, right? After AppSumo’s cut (around 70%) and inevitable refunds (60-day guarantee), we’re netting closer to $40k. A welcome boost (in the medium term). 🙋♀️ 1,000+ New Users: A wave of feedback—some ICP-perfect customers who “got it,” some not so much. But the feedback was gold: We learned what features clicked, which workflows mattered, and where we needed to improve. 📈 Post-Campaign Momentum: More traffic, better backlink profile, and an improved domain rating. We’re even seeing some of those lifetime customers upgrade for recurring add-ons. That’s new MRR. The Downsides: 💬 Support influx: The first weeks? Tough. We had to handle many questions and the frequent “Can you give us more?” demands. Stressful, yes—but also a crash course for me in tightening onboarding, product messaging, and support docs. ❌ Not Everyone’s Your Target Customer: Some buyers just weren’t a fit. They churned or refunded. That’s normal on a marketplace as broad as AppSumo. Would I Do It Again? Yes, but with tweaks: - Negotiate terms more assertively. - Ignore the noisiest “feature-demanders” who are not our ICP. - Be clearer in the listing about who the product is really for. Who Should Consider AppSumo? If you’re a founder who knows your costs, can handle a support spike, and wants rapid feedback plus a promotional boost, AppSumo can be great. It’s not a guaranteed home run, but for us it was a substantial learning experience and has made Octolens stronger. I wrote a much more detailed blog post (link in comments).

What to Do If Your Product Isn’t Selling? 🚀 Developing a product is easier than selling it. Many startups face this challenge. So, here’s the question: Should you increase your ad budget or find a different approach? Try rethinking your product and making it part of other companies' ecosystems: 1️⃣ Offer an API or a white-label version. Let your product become the hidden engine for others. 2️⃣ Integrate with popular SaaS or cloud services. Google, Salesforce, HubSpot – find your way in. 3️⃣ Shift to B2B. Sell your product to businesses, not just end-users. With this approach, you’ll get: ✔️ Access to new markets. ✔️ Lower customer acquisition costs. ✔️ Increased sales through partnership channels. And most importantly – your product will start “selling itself”! #StartupTips #ProductStrategy #B2B #API #SaaS #GrowthMindset #Innovation

Building and nurturing an active user community can be a game-changer for #B2B #SaaS companies looking to drive sustainable #growth. 🗣 🚀 Check out these best practices to boost #customer #retention, brand #advocacy and #recurringrevenue for your B2B SaaS product by fostering an active user community. 💻⬇

If you’re in #ProductAnalytics for a B2B SaaS company this may feel a little too close for comfort - and you wouldn’t be alone. Most #B2B #SaaS companies struggle to measure the impact of their launches on business KPIs. Things don’t always always go as expected. Here are two of the most common problems and and how to get ahead of them: [Problem 1] The KPIs are not clear: It’s quite obvious that we should look at the adoption of these features, but how does the adoption of these features effect the business KPIs executives care about most? Typically, we’re talking about subscription businesses, so adopting another feature (unless it’s another paid tier), will not directly effect monetization. [Solution to Problem 1]: Run an analysis to check if the adoption/engagement of these new features drive impact of other business KPIs: Seat utilization, upgrades, renewals, referrals, general product engagement - you’ll then need to prove that it leads to higher retention. You can start with a simple correlation - for example, users of this feature are more likely to do X. However for new features specifically, you need to ensure the features causally effect these business metrics: Power Users, for example, tend to adopt the new features quickly and because they’re Power Users are more likely to upgrade, so you cannot attribute that to the new feature. [Problem 2] Insufficient Traffic: For deep in-product launches (not onboarding experiments), B2B SaaS companies simply don’t have enough traffic to run experiments. It would take them at least 3-6 months to get results. This really slows down the business. The alternative of running pre/post analysis (before/after) is also prone to error and wrong conclusions, as the different noise factors (seasonality, marketing changes, other launches, etc) are not taken into account. [Solution to Problem 2] When running pre/post analysis, make sure you control for the noise factors: a) Look at the current trend of the KPIs and take into account the yearly/quarterly seasonality, as well as holidays, to predict what would have happened to the KPI had you not launched the new change. b) Look at the users mix change (mixshift): If, in the current period of the launch there were more users with low likelihood to upgrade, you should take that into account. For example, only compare impact for segments with same likelihood to upgrade.