Tapper’s Post

Media Buying 101 📢 Marketing professionals, especially those not deeply involved in the technical aspects of media buying, may need clarification on how media buying works. Tip #7 - How Media Buying Agencies Use Relationships to Get Better Deals Marketers on their own may not be able to get the same deals as media buying agencies or benefit from the agency relationships with media vendors. Media buying agencies have long-standing relationships with media outlets, allowing them to negotiate better deals, secure premium placements, and get access to inventory that may not be available to direct buyers. #mediabuying #relationships #agencylife

Absolutely! This highlights the critical importance of effective media buying in transforming ad account performance. Focusing on refining media buying strategies could be the key to turning around underperforming ad accounts and maximizing their potential. It's fascinating to see how optimizing this component can lead to significant improvements in overall success.

80% of bad ad accounts are failing due to bad Media buying Whereas in good ad accounts, the success rate attributed to media buying is 20% only. Media buying is the real 80/20 component of the Ad account. It becomes super important for bad accounts, while in good accounts it has become less and less important over time

'DIGITAL PROGRAMMATIC BENCHMARK PRICING POOLS?' While the allure of benchmark pricing pools in digital programmatic media buying is understandable, it's imperative to recognize their inherent limitations.  However, it's essential to understand that such benchmark pricing pools may be inherently flawed and potentially misleading. #mediaauditing #mediatransparency #digitalmedia #programmaticmedia #marketingprocurement #procurement

'DIGITAL PROGRAMMATIC BENCHMARK PRICING POOLS?' While the allure of benchmark pricing pools in digital programmatic media buying is understandable, it's imperative to recognize their inherent limitations. However, it's essential to understand that such benchmark pricing pools may be inherently flawed and potentially misleading. #mediaauditing #mediatransparency #digitalmedia #programmaticmedia #marketingprocurement #procurement

🌟Introducing The Advertiser’s Guide to Retail Media Measurement! Did you know retail media is now the third-largest digital advertising channel in the U.S.? As retail media networks expand in popularity, standardization and transparency will become even more critical for advertisers looking to maximize their investments. Here’s what you can expect from our guide: 🛒 An overview of the retail media landscape, including the opportunities retail media presents to advertisers 🛒 How advertisers can unlock the growing potential of retail media 🛒 Measurement strategies advertisers should consider when planning their retail media strategy Download our guide to learn how to improve the ROI of your retail media campaigns: https://buff.ly/3AEQmOQ

Competitive advertising intelligence has never been more critical. Knowing when and how your competitors are allocating their advertising budget can shed light on where the market is noisiest. And with harmonized data across markets, you can do more with less - around the world. Fueled by Nielsen’s Ad Intel solutions, our Advertising Media Spend Report 2024 explores media spend in key markets during the first six months of 2024 to help you maximize your advertising and better reach your audiences around the world. Gain unparalleled insights into the advertising landscape across key markets in Asia Pacific. Leverage these data to fine-tune your strategy and stay ahead of the competition. 👉 Download your copy today and stay ahead of the game: https://bit.ly/3Njgxxf Learn more about… The top 10 advertisers in key markets The top 10 industries and their estimated ad spend in key markets #nielsen #TheAdvertisingMediaSpendReport

Tired of the same old media buying experience? At 1GC, we don’t just throw big budgets at campaigns and hope for the best. We take a different route—focused, detailed, and obsessed with quality. Our head of media buying? Imagine the strictest campaign auditor you could ever meet. Every single campaign goes through a laser-focused review, detailed analysis, and a clear plan for how to get more leads—starting tomorrow. He doesn’t miss a beat. Seriously, not one. When you work with us, it’s a whole new level of attention. We don’t let anything slip through the cracks. No media buyer on our team can hide or leave a campaign on autopilot because they’re juggling a million things. We’re all about making sure each little detail of your campaign delivers above and beyond your expectations. You’ll experience real results, not just big numbers. We’re all about growing together, and we’re just as invested in your success as you are. Kudos to Mykhailo Lvovskiy for leading his department to the latest record results in Tier 1 markets this September! 👏 #mediabuying

Has Media Transparency Truly Reached Its End in #2025??? Here's What Marketers Need to Know. The recent shifts in media transparency are causing waves in the advertising world. Media agencies act as sellers, not agents, profiting from undisclosed markups. Here are some takeaways on why transparency matters now more than ever: 👉 Transparency Concerns: Large clients seem increasingly accepting of agency participation in nontransparent practices. However, the lack of visibility can harm clients, as the agency’s profit margins may outweigh clients’ media value. 👉 The Cost of 'Cheap' Media: Advertisers have deprioritized transparency in agency selection, yet cheaper media may come with hidden risks. Discounted media deals often lack placement guarantees, potentially harming brand visibility in high-quality channels. 👉 Risks of Principal-Based Trading: With nontransparent trading, media agencies can push “pay to play” arrangements with media owners. This means the media’s best interest may be secondary to securing agency incentives, affecting objectivity. 👉 Perfect Storm for Marketers: The current landscape is a blend of complex factors: difficulty in tracking costs, fear of uncovering overpayments, and incentives that can create dependence on select agencies. 👉 What Can Marketers Do??? Clients should actively participate in the media buying process, scrutinizing value beyond cost alone. With greater involvement, the industry can evolve toward higher standards without sacrificing transparency. The path forward? Awareness, vigilance, and a demand for fair practices in media buying. Transparency may come at a cost, but the value of trust and accountability is priceless. #MediaTransparency #MarketingEthics #DigitalAdvertising #Procurement

67% of the respondents in our Forrester Consulting commissioned study report SPO as a top challenge when asked about programmatic advertising initiatives at their organization. Want to learn more about the current challenges they face? Download the study here 👉 https://lnkd.in/ejAw7Ufx #Forrester #ProgrammaticAdvertising #SupplyPath